In the last couple of years, the Punjabi entertainment industry has taken the world by storm with its phenomenal growth and how. From their music albums to their much-talked-about films, these Punjabi artists are ruling on a global level. One of the biggest reasons for the growing influence of the Punjabi entertainment industry is their commitment towards social media promotions and making the best of the "influencer culture".
I recently spoke to film producer Asli Daud about it, and he had a lot of insights to share about the growing world of Punjabi cinema. "I think one of the biggest reasons why Punjabi cinema is doing great is how the films are promoted on social media platforms.
For example, a few dialogues from Sargun Mehta starrer Saunkan Saunkne became all the rage on Instagram and even started a trend. This makes the users interested in learning more about the film. It is a win-win for both parties. "Moreover, Punjabi actresses like Himanshi Khurana, Sonam Bajwa, and many more already have a massive social media presence that is growing organically.
This helps to create a lot of buzz around their releases. In today's day and age, having the right social media strategy is everything, and that is what the Punjabi film industry is doing right. They are not shoving the content down anyone's throat but making people a part of their promotion journey.
This creates a sense of ownership amongst the masses, which in turn leads to greater footfall. I am positive the social media influence in film marketing is going to grow every day and the Punjabi film industry is leading the way, "concluded Asli.
With the back-to-back success of films like Saunkan Saunkne, Hosla Rakha, and Qismat 2, it is fair to say that things are getting bigger and better in the industry.