News media startup Business Upturn recorded 25 million hits on its website in 2020, which by far is the highest recorded by any start-up media company in recent times.The website was launched in the year 2019.Founder of the start-up, Vipul Sipani, who is also a tech-expert, is overwhelmed with the success. Revealing the reason behind this tremendous growth, Sipani said, “Our team has not just focused on subjects that readers want to learn about but also what is important and relevant. It’s a proud moment for each and every member of the company who has worked day and night to reach this point.”The website’s USP is its user-friendly design that allows one to glide through different categories effortlessly. It offers news under various categories including Entertainment, Politics, Business, International affairs, Lifestyle, Fashion, Sports and Technology.Talking about the same, Sipani said, “A good website plays a very important role in engaging the audience. When we planned to start this company, websites’ design was one of our priorities. We are also working to add more categories of news in the coming years.”