Wednesday, 20 October 2021

 

 

LATEST NEWS Charanjit Singh Channi Disburses Cheques Worth Rs. 27 Crore For 63 Villages In Block Morinda Modi Govt’s Move To Extend BSF Jurisdiction Will Annihilate Economic Prosperity Of Punjab : Rana Gurjeet Singh Beneficiaries Of Electricity Bills Upto 2 KW Load Can Visit PSPCL‘s Suvidha Centre For Waiving Off The Aarrears : DC Jalandhar Drug awareness campaign will be run in the state : J.C. Sharma AAP will get back every penny of victims of Pearls and other chit fund scams : Kulwant Singh Pandori Kashmir civilian killings: Special security group to lead anti-terror Ops NASA telescopes spot remains of a supernova in colourful bubble Exclusion of caste data as unjust as discrimination : N. Chandrababu Naidu Rajasthan cancels leaves of medical staff after dengue cases rise T20 World Cup: Hardik Pandya, not bowling will not impact India's chances, feels Kapil Dev Ajay Devgn a 'fabulous cook', but avoids touching anything with fingers : Kajol 'Bigg Boss Telugu 5': VJ Sunny catches Nagarjuna's eye, riles housemates Taapsee Pannu takes a moment to acknowledge women changemakers Sayani Gupta calls audio show 'Mine and Yours 2' a modern love triangle 'Special Ops' sequel takes viewers into Agent Himmat's life I have always done 'Dhaakad' things in life : Kangana Ranaut Remo D'Souza breaks down as contestants showcase his legacy Telugu OTT platform to rope in Samantha for next venture Karan Johar set to debut as stand-up comic in Amazon Prime's One Mic Stand 'Jai Bhim' hype gets a boost with 'Power' song release Dentist-actress Miloni Jhonsa talks about her dream debut in 'Rashmi Rocket'

 

YouTube introduces audio ads for brands to expand reach

Web Admin

Web Admin

5 Dariya News

San Francisco , 18 Nov 2020

In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads -- its first ad format designed to connect brands with  audiences in engaged and ambient listening.Audio ads, currently in beta, will help companies efficiently expand reach and grow brand awareness with audio-based creative and  the same measurement, audience and brand safety features as video campaigns, the Google-owned platform said on Tuesday."With music video streaming at an all time high on  YouTube -- more than 50 per cent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content -- we're introducing new solutions  for your brand to be seen, heard and recognised alongside music content," said Melissa Hsieh Nikolic, Group Product Manager, YouTube Ads.In addition to audio ads, YouTube  also launched dynamic music lineups, dedicated groups of music-focused channels across popular genres such as Latin music, K-pop, hip-hop and Top 100, as well as moods or  interests like fitness.Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message.The visual component is typically a  still image or simple animation."In our months of alpha testing, we found that more than 75 per cent of measured audio ad campaigns on YouTube drove a significant lift in brand  awareness," YouTube said.YouTube brought in $5 billion in advertising revenue in the third quarter of 2020, signaling that there has been a rebound in advertising revenue for  both Google and YouTube.YouTube now has over 30 million music and premium paid subscribers, and over 35 million including those on free trials. YouTube TV now has more  than 3 million paid subscribers.The company said that audio ads are available in beta via auction on Google Ads and Display & Video 360 on a cost per thousand (CPM)  basis."Using both video and audio ads together, you can reach more people, consuming content they love, with the ad format that's best suited for their unique YouTube  experience," the company said.

 

Tags: YouTube

 

 

related news

 

 

 

Photo Gallery

 

 

Video Gallery

 

 

5 Dariya News RNI Code: PUNMUL/2011/49000
© 2011-2021 | 5 Dariya News | All Rights Reserved
Powered by: CDS PVT LTD