Advisor to the Lt. Governor, K K Sharma today directed for making the Public Sector Units (PSUs) of Jammu and Kashmir more vibrant and financially viable so that they can effectively contribute to the economy, besides creating the much-needed employment opportunities.The Advisor was speaking while chairing the 102nd Board of Directors (BoD) meeting of JK Cements Limited (JKCL).Financial Commissioner Finance Arun Mehta, Commissioner Secretary Industries MK Dwivedi, Secretary PDD M Raju, Director General Planning Sahibzada Bilal, Director Geology and Mining Vikas Sharma, Managing Director JK Cements, I H Drabu and other senior officers were present in the meeting.The Advisor said that making PSUs more vibrant and financially viable is imperative for their sustenance. He said that bottlenecks if any in the smooth functioning of these PSUs should be eradicated by adopting new technological interventions and scientific methods.The Advisor while discussing the issues being faced by the JKCL and the proposed revival plan, said that the Government is working on a mechanism to ensure that the JK Cements which was once one of the premier public sector enterprise would regain its glory. He said that the necessary interventions in this regard would be undertaken and a team of experts would also work for improving its working so that it becomes a premier revenue-generating body.The Advisor said that the officials working at different levels should work in complete synergy for increasing the produce and profitability of the cement plants both at Khrew and Samba.The Advisor directed JKCL to venture out in the open market for selling its quality cement brand to private institutions and construction houses, so that the dependency on government sales is reduced.It was decided that the languishing projects of JKCL shall also be considered for release of adequate funding so that the projects are run optimally for its enhancement.The Advisor directed the officers of JKCL to come up with a prospective and holistic plan to ensure better utilisation of human resource besides ensuring diversification of activities and better marketing of the cement produce at local and national level.He said that the PSUs should come up with proposals that should in clear terms specify how they are going to finance their future activities. The meeting also discussed several other issues related to Human Resources.