The Financial Literacy Week is an initiative of Reserve Bank of India to promote awareness on key topics every year through a focused campaign. RBI has been conducting Financial Literacy Week every year since 2016 to propagate financial education messages on a theme across the country. FLW-2018 and FLW-2019 were focused on “Consumer Protection” and “Farmers” respectively.The theme selected for the current year is “Micro, Small and Medium Enterprises (MSMEs),” which will be observed from February 10 to February 14, 2020.Inaugurating the FLW-2020 for the UTs of Jammu and Kashmir and Ladakh, Satya Narain, Officer In-Charge, RBI, Jammu exuded confidence that the initiative will go a long way in helping the intended target group in connecting with banks and take benefits of the government/ RBI schemes for the MSME sector.He said that focus of MSME theme will be on creating awareness about aspects relating to formalisation, collateral free loan, discounting of receivables, rehabilitation of stressed units and timely repayment. He added that banks have been advised to disseminate the information and create awareness among its customers and public by displaying the posters and content in their bank branches, Financial Literacy Centres, ATMs and websites.He further said that RBI will undertake a centralized mass media campaign during the month of February on Doordarshan and All India Radio to disseminate essential financial awareness messages to MSME Entrepreneurs.P. Shimrah, Banking Ombudsman and Ombudsman for digital transactions, R.C. Kotwal, Director Finance, J&K Govt., senior officers of RBI, NABARD, senior government Officials from MSME-DI, SICOP, DIC, KVIC, Industries and Commerce and bankers were present in the inaugural function.