After participating in major Travel Trade Fairs held at many prominent cities in the country, Jammu and Kashmir Tourism Department conducted its first promotional roadshow at Bhubaneswar in Odisha.The roadshow was conducted in collaboration with Domestic Tour Operators Association, Kashmir (DTOAK). Leading travel and tour operators from Odisha and other neighbouring states participated in the show.Managing Director Odisha Tourism Development Corporation Hemakanta Say, who was the chief guest on the occasion, assured his full support for the promotion of the J&K’s tourism products.He said J&K is one of the most beautiful places in the country which needs to be promoted at national and international level. He said Odhisa Tourism Department will cooperate with J&K Tourism for the benefit of the tourism stakeholders and improve mutual networking and business opportunities.MD Golf Development and Management Authority Nuzhat Gul who was representing the J&K Tourism gave a detailed presentation of J&K’s tourism potential.She highlighted the offbeat destinations, adventure and golf tourism potential of the J&K. She said Kashmir is a safe place for travellers and its hospitality has remained the biggest USP for centuries of its tourism culture.On the occasion, several short movies on J&K’s various tourism destination and products were screened evoking huge response from the audience who assured to promote J&K as the choicest destination among the travellers.The Department of Tourism will also participate in other major travel marts and also organize series of roadshows at Pune, Mumbai, Kolkata, Ahmadabad and other major cities to showcase the J&K’s tourism potential and attract tourists.