Max Fashion, India’s leading fashion brand unveiled its latest its Max Your Look campaign and Winter Collection today at Elante Mall in Chandigarh.The collection was launched bythe lead cast of Movie Jhalle, Punjabi Superstar’s“Sargun Mehta & Binnu Dhillion”.Speaking at the event, Sargun Mehta said, “Winter season is such a cheerful time in North India, everyone likes to dress up and look the best. The new collection by Max is a perfect choice for all fashionistas who are looking to style themselves this winter season.”Vivek Sharma,AVP, Max Fashion said, “Max as a brand, has always offered collections which uplifted the spirit of winter season. We are pleased to announce the exclusive winter collection. It is the latest trending fashion that you will witness in our stores and appreciate while shopping with your family. Please come and be surprised at Max. Max look good, feel good.”
About the collection -
This winter, Max Fashion showcases trends that amalgamate no rule layering fashion and launched its winter wear collection.A completely new collection of casual is layering a new way of wearing for a model lifestyle look with fresh and fashionable bright trending colors. The collection comprises of fresh and vibrant colors for winter with warm hues.From work, to having a casual day out to traveling to a new city, Max Fashion assures the finest dressing for an on-the-move lifestyle. Max Fashion launches an all new stylish and vibrant range of sweaters, coats, reversible puffer jackets and other winter essentials, designed for warmth. Whether it’s a casual get-together, or an year end party, Max has something for everyone and for every occasion.
Highlights of the collection –
Womenswear:
• Biker Jackets,Puffer jackets, Reversible Jackets, Printed Sweater Tops, Denim Jackets, Hoodies and cosy sleepwear
Menswear:
• Sweaters, Travel Jackets, Reversible jackets, biker jackets and street hoodies
Kidswear:
• Pompom detailing sweater, joggers, Dungree, Puffer, Biker and Gillet jacket,
About Max your look campaign:
As part of the campaign launch, Max Fashion launches a big contest in selected stores, called Max Your Look where brand has collaborated with fashion magazine -Elle. To participate in this contest, people have to visit a Max Fashion store, click a photo at the Elle photo booth and share it on their social media using #MaxYourLook to stand a chance to get featured in Elle Magazine!
Sargun Mehta & Binnu Dhillion excitedly participated in the contest at Max store and unveiled the campaign.
About Max Fashion:
Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently, it has more than 300 stores with presence across 100+ cities; it has become the biggest fashion brand not only in the Middle East but also in India in the short period it has been here.Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices.Max Fashion is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store” & “Return to Store”, apart from offering outstanding Online shopping experience through the maxfashion.in the website as well as an engaging app which is enjoyed by millions of consumers.