Jammu and Kashmir Tourism Department participated in World Travel Mart in London to showcase the huge potential J&K offers to visitors, travelers and adventure lovers. Principal Secretary Tourism Navin Kumar Choudhary along with Deputy Secretary Tourism Waseem Raja attended the prestigious event to promote J&K’s tourism potential among the travel leaders of the globe.The annual WTM at London provides a huge platform for the tourism promotion where many tourism boards of different countries participate to showcase their tourism products.Every year, the event is sponsored by Ministry of Tourism Government of India in which various States of the country including J&K participate to interact with the global leaders in the tourism sector as part of their promotion activity.This year the Indian Pavilion at WTM focused on India’s culture and heritage besides niche tourism products like cuisine, wellness, wildlife and luxury under the Incredible India campaign with the theme ‘Find the Incredible in You’.Cultural programmes including ‘India Evening’ were major attractions at this year’s WTM.Union Secretary Tourism Yogendra Tripathi along with various senior officers including Principal Secretary Tourism, J&K, held an interactive session and press conference at ‘India Evening’.Besides undertaking various promotional activities, the Principal Secretary Tourism J&K also held separate meetings with various tourism players and trade groups of London and informed them about various unique tourism products J&K has to offer.