To promote sustainable fashion ODHNI - North India’s Largest Ethnic Wear Brand participated in The Grand Finale of Miss and Mrs. International India 2019 as their Wardrobe Partner. It was the first beauty pageant to introduce Recycled and Reused attire at a fashion show in India. Ms Tanushree from Delhi won the pageant, which was held at Kingdom of Dreams, after giving spectacular performance consistently throughout the rounds.The Television Actor and Anchor, Aman Verma hosted the grand evening whereas chief guests Bollywood actor Diya Mirza and B-town diva Sonnalli Seygall chaired the jury. The event was also graced by Fashion Designer Haneet Bhasin Vohra, and Miss India Gorgeous 2018, Neha Verma.The show was dedicated to popularizing the idea of sustainable fashion by creating awareness about healthy, organic and zero emission lifestyle and fashion. Commenting on the association Mr. Puneet and Yatin Jain, Directors, ODHNI, said “It is a moment of great honor for the entire ODHNI Family to be a part of such an iconic beauty pageant. In a progressive society like ours, people are being more conscious of climate change and are trying their best to save the planet by contributing in various capacities. And it is heartening to note that the fashion industry is talking about sustainable fashion to foster change in the industry.”Being the Wardrobe partner, ODHNI curated all ethnic outfits like Lehangas and evening gowns for this association. ODHNI also launched their exclusive collection which will be available in all the leading stores across the country.Miss and Mrs International 2019 garnered an overwhelming response from Delhi, Bangalore, Chandigarh, Kolkata, Mumbai, and Chennai as the total entries received for the show crossed the 50,000 mark.
Odhni is known for its bridal lehengas, banarsee saress, readymade and designer blouses, Indian gowns, cotton kurtis, anarkali suits, and a lot more. The brand empathically promotes Made in Indian Fabrics such as Ikkat, Jaipur Print, Indigo, Shibori, Bandhani Fabric, and others. It is the brand's thought to not focus on objectifying women and setting a particular beauty standard that everyone should follow.