Sandeep Singh, Founder & CEO of Machiavelli, a leading PR, Advertising and Events, has bagged the prestigious ‘India’s Greatest Brands & Leaders’ Award for his contribution to the Communication Industry. He received the award for innovative communication strategies in brand branding for various corporates and industry bodies. The Awards were recently presented by URS Media and AsiaOne magazine in the presence of dignitaries from all over India, and also from USA, UAE, Singapore, Malaysia, Sri Lanka, and Bangladesh, where key leaders from business and government sectors congregated to facilitate fresh avenues of economic cooperation and high-level investment opportunities in India and the Asian region. Singh received the prestigious award from the Consul General of Italy, Stefania Costanza at a glittering ceremony in Mumbai.Since two decades, Singh, a prominent communication specialist, spearheaded the operations of Machiavelli in PR, advertising and events for several big corporate houses and famous brands. His contribution was well recognised in the industry as there were several firsts to his credit. The strategy adopted by him was to connect the politicians socially through different PR tools and that added nearly 4-5% extra votes to the candidates.
A Game Changer strategy worked well for several politicians who entered into electoral battle.Singh said, “We, as an organization in the world of Communication, have always believed in innovating to make brands big and reputed. We want every corporate and brand to be able to explore and utilize the power of Communication by developing and innovating solutions using all modern tools including social media and digital marketing.” “Being referred to as an innovator in communication especially in brand building & PR services and receiving a prestigious award is very inspiring for us. However, such honours bring in more responsibility to address the challenges,” he added. After his graduation, Singh excelled at Bhartiya Vidya Bhavan Communication Wing in his professional training as a communication expert. In the early 1990s, he founded Machiavelli and specialised in Political Public Relations which was not institutionalised then. Singh is credited to give a structured form to political communication. Simultaneously, he made his company a big name in brand building. Moreover, he made Machiavelli the most sought after agency for a businessman or industrialist who aspires to become a politician. Today, some of several big names in Maharashtra politics and industry owe their success to him.Singh was first to float the idea to have a separate Government Relations (GR) wing in the organisation and also weaved brand or image building events in PR campaigns. Under his leadership, Machiavelli successfully organised the mega-brands event in different parts of the world.