Updated on Aug 06, 2020 18:07:15

 

Doordarshan Celebrates 60th Foundation Day

Customized Postage Stamp Released and Poem rendered by Amitabh Bachchan launched by I&B Minister Minister

5 Dariyanews

5 Dariyanews

5 Dariya News

New Delhi , 16 Sep 2019

Union Minister Prakash Javadekar participated in the celebrations marking the 60th Foundation Day of Doordarshan in a function organized at Doordarshan Bhawan,  New Delhi today.Speaking on this occasion, Shri Javadekar highlighted the role played by Doordarshan in its journey of last sixty years. He reminisced about the  programmes of Doordarshan while highlighting how it has continued to enthrall audiences over the decades. He talked about the modern technological changes brought  about by Doordarshan by adopting digital means and becoming available in the palm of each individual through its mobile app. He also talked about the immense growth  of DD Free Dish and how every channel now aspires to be showcased on the platform.Highlighting that credibility is the USP of Doordarshan, Shri Javadekar said that  DD India will soon be available all over the world. Stating that improving quality of content is important, he lauded Prasar Bharati for the decision to bring in Creative  Heads in Doordarshan.Shri Amit Khare, Secretary, Ministry of Information & Broadcasting, said that both Doordarshan and DD News have evolved with time through  adoption of latest technologies. Highlighting that Doordarshan is the largest public broadcaster, he said that in today’s age of breaking news, Doordarshan has been able  to maintain its tradition of providing accurate and uptodate information to its viewers.Shri Shashi Shekhar Vempati, CEO, Prasar Bharati said that Doordarshan is getting  younger through engagement with younger audience. He highlighted Doordarshan’s foray in the digital space with a focus on making video available on demand.

Postage Stamp Released and Poem rendered by Amitabh Bachchan launched

On the occasion, Shri Prakash Javadekar released specially designed postage stamp to mark Doordarshan's 60th Foundation Day.The Minister also launched a poem  penned by Shri Alok Srivastava and rendered in the quintessential voice of Shri Amitabh Bachchan. It has been specially dedicated to Doordarshan by Shri Bachchan as  his personal tribute. The poem highlights the role played by Doordarshan in preserving and promoting the rich cultural heritage of India, empowering women, promoting  green revolution etc. It showcases the journey of Doordarshan in the last 60 years, highlighting how Doordarshan has become a symbol of New India.

DD India now available in the Republic of Korea

The Minister also launched Korean Public Service Broadcasting channel KBS World on DD Free Dish and DD India on myK OTT platform of KBS World. Ambassador of  Korea, Mr. Shin Bongkil was also present on this occasion.Popular cuisine show "Wah! Kya Taste Hai (Season-II)", anchored by Mr Charles Thomson, popularly known  as ‘Bihari Babu’, was also launched. A special brochure on Doordarshan was also released by Shri Javadekar.

Sixty year Journey of Doordarshan

Doordarshan completed sixty years of service to the nation on 15th September 2019. Starting from an experimental service on 15 September 1959, Doordarshan has  become one of the largest broadcasting organizations in the world and has played a pivotal role in the nation building. Generations of Indians have grown watching  Doordarshan.When it comes to the credibility of news, dissemination of public service information and providing wholesome entertainment, Doordarshan's contribution is  truly unmatched. From the days of Ramayana, Mahabharat, Hum Log, Buniyad, Malgudi Days, Udaan etc to today's high-tech coverages of National and International  events and impactful programmes on health, education and empowerment, Doordarshan has been a favourite of generations of viewers and continues to contribute  towards enriching India's social fabric.

 

Tags: Prakash Javadekar

 

 

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