With the changing of time, online shopping has become a bigger and important trend. It is the more convenient way to allow people to shop at their own comfort and discretion and that too at very reasonable prices. Through e-commerce platforms, the manufacturer finds it easier to connect with the consumers for their products and services. In other words, businessmen and customers have embraced online sales as a cheaper and fitting in well with their needs not only within the country but also across the globe.Radical Innovation In Fashion Trends (RIIFT), a company based in Kochi (Cochin) is joining the ranks of digital revolution within the ‘fashion industry’ a big way. The company is all geared for something enormous and inimitable organization. The company earmarked its launch on Saturday, 8 June 2019 in a grand way at Hotel Atithi, near domestic airport, Vile Parle (East) with their division ‘RIIFT Fashion Mall Limited’ and initiate the ‘website’ and ‘mobile app’ of RIIFT Fashion Mall in the presence of guests, and media personals. The program was helmed by Mr. Roy P. Anthony - the Company’s Director of Event & Promotion, Captain Hari Kumar – Director of Overseas Operations, Mr. Suresh Babu – Director of Marketing,Anil Vijay – Marketing Head,Mr. Ali C. P. – Executive Director of IT and many other dignataries. The event began with the lighting of the traditional lamp by the Chief Guest – Dr. Ajeet Jain – Lions Club’s District Governor MJF Lion. Marketing staffers of the company, Hitesh Oza and Praveen Vohra were honoured with the Best Performers’ Award.