In this rapidly-growing era of technological innovations, bringing people closer to their comfort has become mainstream. Most of our sophisticated solutions have boiled down to a few taps on our smartphones, and great imaging solutions let us see around the world without leaving the comfort of our homes. But in India, with such level of personal care given towards customer satisfaction, one field is still devoid of this – the Indian Furniture industry– which is largely unorganized.This means that one has to rely on local carpenters or small businesses to satisfy their furniture-appetite, and things aren’t as accessible as food-ordering and travelling apps. While there are some fronts to buy furniture online, the limited ability that they provide to have any changes in a design gives you little scope,and one has to accept the furniture that they receive, without having any say in its designs. Visualizing your furniture when it is being made can be critical to how it turns out to be, as this transparency can help in noting the right changes. And if you add a layer of customization to it, then you get a better control over how your furniture becomes unique for you.
WoodenStreet’s Revolutionizing Approach
Providing the power to customize furniture is what WoodenStreet gives to its customers, while allowing them to choose from a vast roster of designs made from premium-quality solid-wood. But its not just the customization facility, the visual feedback provided to the customer through various 3D renders is what sets WoodenStreet apart.When one begins the customization process, their ideas are shared with professional designers, who sit down to recreate these onto existing designs so that the furniture can be viewed as a three-dimensional object. Before the manufacturing begins, these 3D images are shared with the customer so that they can see how their customization has define their furniture, with their selection of wood, its finish, design changes and dimensional changes.And in case of fabrics, one can even choose the type of fabric, its colours or its prints. As you stay interacting with the experts, you can modify these designs if you find a need for a change, and then view these changes reflected in new 3D renders, all from the comfort of your couch. These updated 3D designs are then passed on for manufacturing of your favourite tailor-made furniture.
The CEO’s Vision
Mr. Lokendra Ranawat, CEO of WoodenStreet, wants to use revolutionizing ways to provide people with the power to define how their furniture functions and looks like. “As technology takes great leaps”, says Mr. Ranawat,“we are advancing to a better future. When people can get customized medical solutions, travel solutions and customized living solutions, why can’t they get customized furniture solutions? Through WoodenStreet, we want people to wield the power to customize their furniture, and to assist them, we deploy three-dimensional renders so that they can see how their products take shape based on their ideas.”In 2019, WoodenStreet stands tall as a major player in the furniture market, leading with its innovative and multifunctional designs and the ability to customize, which puts the customers’ ideas at the forefront. Now, spread across India with more than 30 delivery hubs and 12 Experience stores, WoodenStreet leads the charge of bringing tailor-made furniture right at everyone’s fingertips.