Launching its aggressive marketing campaign, the Department of Tourism, participated in the 3-day South Asian Travel and Tourism Exhibition (SATTE) travel show which began here on Wednesday. SATTE is one of the biggest travel shows in Asia providing platform for travel agents, tour operators, hoteliers, destination management companies, tourism boards to sell their products and network to their potential clients from across the globe.Besides, J&K Tourism Department, over hundred travel agents, hoteliers, other service providers and heads of the various travel and hotel associations from the Jammu, Kashmir and Ladakh regions are participating in the travel show to showcase the State’s tourism potential. Secretary Tourism, Rigzin Samphel, Director Tourism Kashmir Nisar Ahmad Wani and Director Tourism Jammu Om Prakash Bhagat along with other senior officers from the Department participated in the travel show. They had an interaction with the leading travel agents from within and outside the country and apprised them about the State’s tourism products. “SATTE is one of the largest tourism shows in Asia where we can promote our tourism destinations. The department will provide all the information about the JK’s destinations, products, services to the visitors to attract them to the state,” the Secretary Tourism said.Over 20000 visitors, including domestic and international sellers and buyers, State tourism officials, heads of international tourism boards, hoteliers, and aviation experts showcased their products and services to the global trade community.
The travel show also provides an opportunity for the state tourism department to conduct business sessions with the visitors during the travel show.On the first day, the Tourism Department of at its pavilion screened short films on different destinations for the visitors who were mesmerized to see the stunning beauty. It also showcased State’s splendid art, craft and sumptuous traditional food.A large number of visitors turned up at J&K pavilion to inquire about the State’s tourism products, new destinations and infrastructure development.The Department informed them about the pilgrim, MICE, heritage, art and craft, food, known and lesser-known destinations of all the three regions of the state.The Department also distributed comprehensive publicity material in the form of brochures and pamphlets, pen drives containing travel videos of different destinations to the visitors at its pavilion.During the convention, Secretary Tourism, Director Tourism Kashmir, Director Tourism Jammu along with heads of local travel and hospitality sector will also hold separate meet with media to apprise them about the Kashmir being the safe tourist destination.The Director Tourism Kashmir said the department has planned series of road shows and shall also participate in travel marts in the next two months.“We will be visiting major cities in the country for road shows. We have also planned road shows in countries like Malaysia, Thailand and Bangladesh where from we have got a good response from the travellers,” he said.