Updated on Oct 20, 2020 22:32:42


Tourism Department embarks on aggressive marketing campaign

Plans to showcase tourism products at SATTE, road shows at various travel marts

Web Admin

Web Admin

5 Dariya News

Srinagar , 14 Jan 2019

To tap State’stourism potential and attract travellers, the Department of Tourism Kashmir has planned aggressive marketing campaigns from January 16, 2019, till February end.The department will be showcasing its tourism products at South Asia Travel and Tourism Exchange (SATTE) to be held from 16th January to 18th of January 2019 at Greater Noida.SATTE is South Asia's largest travel and tourism event.The event will be followed by another of Road Show at Pune on 21 January 2019 where the Department will be interacting with the media and also the local travel industry of Maharashtra.

 Director Tourism, Kashmir, Nisar Ahmad Wani said the department will be aggressively promoting State’s Tourism potential by participating in the biggest travel marts and by organizing road shows within and outside the country. “We have already started marketing campaigns through advertisements in regional and national media which have fetched good results as premier resorts like Gulmarg are packed with tourists. We are also showcasing our tourism products at the travel shows like SATTE in Delhi, OTM in Mumbai and IITM in Kolkatta in the month of January,” said Director Tourism Kashmir.The Department has also scheduled at least nine road shows at Pune, Mumbai, Ahmadabad, Hyderabad, Nagpur, Kolkatta, Bengaluru, etc. to tap the domestic tourist market.He said that the Department is also gearing up for road shows in Bangladesh, Malaysia and Thailand to attract travellers from these countries where from State received an increased number of tourists arrivals last year.

Director Tourism said the travel marts provide the best platform for promotions as thousands of travel agents, tour operators, destination management companies from around 50 countries and 28 state Tourism boards participate in the show and network with each other.“We are providing a platform for the local travel and hospitality sector in these travel marts who also sell their packages and network with their counterparts and clients from different states of the country and other foreign countries. The marketing at these marts help promote State’s tourism products and attract travellers under one roof,” he said.During these travel marts, the Department will also be distributing publicity material of all the three regions of the state, besides holding press meets, organize seminars for a select gathering of the tour operators of the country to promote tourism.“We will also be interacting with the leading travel agents of the country at these road shows in B2B meetings where local travel agents, hoteliers and houseboat owners are also participating. They will also network with them and promote our destinations,” he said.Notably, travel agents and hotelier are also receiving good response from their principal agents for the winter months.The Department of Tourism is expecting bumper tourism this year owing to the travel enquiries the travel and hospitality sector is receiving for winter and summer months.


Tags: Tourism



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