ExxonMobil Lubricants Pvt. Ltd. is set to expand its presence in India, the world’s fastest growing lubricants market, with one of the most exciting brand associations, 2.0. Associated as the energy partner, the world’s leading lubricant brand aims to engage its consumers, trade partners and employees through marketing associations that reflect the Mobil brand promise.The 2.0. association is first amongst many initiatives under the Farak Laakar Dekhiye brand campaign. The campaign embodies Mobil’s strategy for India and articulates the position of making a difference to things that matter and seeing the change. As a brand, Mobil continues to stay ahead of the curve, through its advanced technology and engineering capabilities to offer better protection - which sets Mobil branded products apart from every other lubricant manufacturer.
Commenting on the association, Deepankar Banerjee, Chief Executive Officer (CEO) of ExxonMobil’s lubricants business in India said,“We are extremely pleased with our association with 2.0. The movie illustrates best-in-class and is synonymous with the Mobil brand promise.This association is just one of the many brand associations we will launch in India. The brand campaign, Farak Laakar Dekhiye, was conceptualized with the Indian subcontinent in mind, promising an array of unique and relevant experiences that lead to stronger brand recognition and curiosity for Mobil products in India.”
About ExxonMobil in India
ExxonMobil’s downstream business engages in the distribution, sales and marketing of Mobil branded lubricants and specialties. The chemicals business provides market development support, analytical and reporting services. It also conducts chemical product application support services and product testing support at its technology center in Bengaluru. The upstream business provides consulting and LNG market development support services for other ExxonMobil upstream affiliates. The business support center / technical support center provides a range of support services for ExxonMobil’s operations around the globe. ExxonMobil contributes to programs in India that support education, health and the community.