Director Tourism Kashmir Mahmood A Shah launched a ‘Free Fly’ holiday package’ exclusive for Kashmir offered by Cox & Kings – a tour company. The special holiday package has been designed to give impetus to the tourist flow to Kashmir. The package offers free to and fro air ticket between Delhi and Srinagar on booking holidays to Kashmir.Director Tourism Kashmir launched the package along with Senior Vice President of Cox & Kings Yusuf Poonawal here at Nigeen Club on Tuesday evening. Hailing the efforts of the Cox & Kings, Director Tourism Kashmir said such packages by the leading tour companies will help in improving the tourist flow to Valley. “We need customized tour packages to Kashmir for innovative marketing when other states have also upped their marketing strategies,” he said. A special marketing team of the Cox & Kings from all states of the country arrived Srinagar on December 15, 2017 and visited valley’s most popular tourist destinations like Gulmarg, Pahalgam. The team filmed the destinations and also reviewed the infrastructure development to showcase to their clients.Director Tourism Kashmir said such trips to Kashmir by the leading tour companies will surely dilute the negative perception among the intending visitors.Cox & Kings Senior Vice President of Yusuf Poonawal said the package is for any traveller wishing to visit Kashmir.“Once the traveller books the land package, we will provide him free to and fro air ticket between Delhi and Srinagar,” he announced.He said Cox & Kings receives a good number of queries from the travellers for Kashmir holidays.“Kashmir is on the priority list of the travellers. This offer will further boost tourist influx to Kashmir.”