Beauty comes in all shapes and sizes. Confidence and talent does not need a zero figure body. The fashion industry has long been criticized for not accepting the full-figured bodies. It’s about time for a change. In an attempt to include the plus size fashion modeling enthusiasts in today’s industry, Daksha Digitas and Hardeep Arora Innovater are organizing Ms Plus Size North India 2017.The first of its kind platform in North India will celebrate the beauty and talent of ladies and girls of plus size figure. The auditions for the event will start from 9th April in Delhi, 15th April Jalandhar, 16th April Ludhiana,17th April Amritsar, 19th April Patiala, 21st April Shimla and 22nd April Chandigarh. The announcement of the pageant was made at PVR bluO- a complete entertainment destination.The first British-Asian plus size model, Bishamber Das, who has also been an EBay model and ambassador, has been chosen as the brand ambassador of Ms Plus Size.
Hardeep Arora, the owner of Hardeep Arora Innovater and the organizer of the event, said, “Fashion industry has started accepting curvy beauties. Our role model Bishamber Das is an example of changing times. We invite all the plus size ladies from across North India to discover that they are not only beautiful but the world is their own stage.”Binod Kumar, the owner of Daksha Digitas and the organizer, said, “It is the first of its kind of platform. Size does not really matter when you are self-assured and fearless. Just a little push in the right direction is what these hearty ladies need. Ms Plus Size North India 2017 is that chance for them.” Aman Grewal, winner of Mrs India Worldwide 2014, said, “Ms Plus Size is a very promising platform. This means that the society accepts our qualities over our physical appearance. In fact, being curvy is the new in! Girls and ladies should avail this stage to dismiss any stale norms of the society.” Mahreen Kaleka, the Punjabi actress, said, “God has given us this body and we must respect whatever we are blessed with. Plus size girls need a stage like this event to showcase that they are not any less talented or lack confidence.” Ms Plus Size North India 2017 is an attempt to bring out the inner strength and poise of girls who do not fit in the ‘standard size’ of the society. The show is sponsored by Shaveta Mustard Oil and co- sponsored by Mifco, The Diet Xperts and Kittybee. The official website is www.msplussizenorthindia.com