Deputy Commissioner, Jammu, Simrandeep Singh, convened a meeting on Tuesday to discuss the modalities for holding of 'Digi Dhan Mela' in Jammu on 17th January, 2017. As lead up to this Mela, various contests will be held among different groups. There would be awards for the Best Panchayat, Rural Block, Urban Local Body, Market association, School, College and Govt. offices. These awards would be given on the day of the Digi Dhan mela on the basis of initiatives taken for the promotion and adoption of digital payment system.The DC convened meetings today with all the SDMs, Tehsildars, BDOs, CDPOs, Principals of Colleges and Schools and urged upon them to participate in the campaign for Cashless transactions.Training was imparted to the participants in this regard. They were asked to take initiatives to popularise digital payments in their respective areas. They were told that their performance would be assessed on the basis of visibility of campaign material and measurable improvement in terms of bank a/c opening, issuance of debit/Rupay cards, ensuring availability of maximum number of POS machines and adopting other cashless ways of payment.
A special meeting was also held with prominent banks like State Bank of India, J&K Bank, PNB, Canara Bank, ICICI, Axis bank, HDFC etc., seeking their involvement in public awareness, facilitation and training in the use of POS machines, procuring and using various cards for cashless transactions. During the Digi Dhan Mela, scheduled to be held in the Gulshan Ground on 17th January, various stalls will be set up by the prominent banks and Govt offices. General public is invited to avail services offered by these banks in connection with Digital modes of payments. Banks, too would be offering on spot opening of accounts, issuance of debit cards, seeding of Aadhar with bank accounts, registration of merchants for POS machines and other services for facilitating cashless payments. A team of officials dealing with Aadhar enrolment, corrections and seeding of aadhar would also be available for offering their services to the general public who may come alongwith basic documents like Identity proof etc. People can also interact with banks and other stakeholders, get apps downloaded and learn how to do digital transactions.The Mela would culminate with an Award ceremony for the best performing units.