Toyota Kirloskar Motor today announced that the all new Fortuner has received over 5400 bookings and more than 16,000 enquiries in just two weeks since its launch in India. Deliveries of the new Fortuner have already started. However, the company is now focusing on working towards delivering the product to the customers at the earliest possible.Expressing his views on this remarkable milestone, Mr. N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said, “We are overwhelmed with the response that the new Fortuner has garnered in just two weeks’ time since its launch. We have noticed a significant customer preference towards the automatic transmission and trying our best to deliver the product to the customer at the earliest so that they don’t have to wait too long.We are glad that the new Fortuner has been able to make such an impact even after the festive period is over. This reiterates the popularity of the Fortuner which has maintained its number one positioning in the segment ever since its launch in 2009. We whole heartedly thank our customers for their appreciation and their trust that they have placed on the brand as well as the product”, he concluded.The popular SUV has a base of close to one lakh happy customers in India and over 1.3 million customers globally.
Overview of TKM
Company name
Toyota Kirloskar Motor Private Limited
Equity participation
TMC: 89%, Kirloskar Group: 11%
Number of employees
Approx. 7, 000 +
Land area
Approx. 432 acres (approx.1,700,000 m2)
Building area
74,000 m2
Total Installed Production capacity
Upto 3,10,000 units
Overview of TKM 1st Plant:
Established
October 1997 (start of production: December 1999)
Location
Bidadi
Products
Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity
Upto 1,00,000 units
Overview of TKM 2nd Plant:
Start of Production
December 2010
Location
On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products
Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity
Upto 2,10,000 units