“National Tourism Awards for the year 2014-15” to various segments of the travel, tourism and hospitality industry were presented by the Speaker, Lok Sabha Smt. Sumitra Mahajan at a function organized by M/o Tourism here today. Shri Mahesh Sharma, Minister of State (Independent Charge) for Tourism & Culture presided over the function. Tourism Ministers of many States, Central and State Government Officials, Members from the Travel and Hospitality Industries, including leading Hoteliers, Travel Agents and Tour Operators and Travel Media attended the function.The Chief Guest Smt. Sumitra Mahajan extended her heartiest congratulations to all the award recipients and wished all of them a most rewarding journey ahead as they and their colleagues continue to bring the tourism industry to greater heights through your outstanding service and excellence. The selection of Awardees is very perfect and all the persons involved in Tourism industry are the Flag Bearers of our country.
She said that in our childhood, we had read about Gulliver Travels and Vasco De Gama to know about new places of Tourism. But now through the spread of Tourism industry, it has become very easy. She expressed her happiness that the Rural Tourism has also been accorded due importance in this Award ceremony and cited the example of rich Rural tourism in Konkan region. Sumitra Mahajan opined that the Tourists are the Brand Ambassadors of their respective countries and Tourism is a mode of improving the image of their countries abroad. She quoted the Prime Minster Shri Narendra Modi describing the African nationals, who studied in India, as the ‘Alumini of India’. It is a unique gesture. She also said that Tourist Guides play a pivotal role in Tourism industry as they play an important role in promoting tourism. She called for positive news reporting about our country so that good image of our country can be portrayed abroad.She said that the continuous strive for service excellence is all the more important as India’s Tourism Sector is on an upward growth track. She opined that we should look to tourism as a way of transforming not just the economy, but the lives of its people, within and outside the sector. The idea of transformation goes so much wider. It is about creating opportunities, through tourism, for each and every individual of the destination to play a direct role.
Dr. Mahesh Sharma in his address, lauded the roles played by various segments of the travel, tourism and hospitality industry in our country and said that our focus is to encourage the tourism industry to deliver positive and unforgettable travel experience to all visitors and countrymen by embracing the highest standards of service excellence. The National Tourism Awards ceremony recognises the best service providers in each of their service domains. The objective of recognising and rewarding the tourism sector Stakeholders, State Govts & UTS is intended to set and consistently raise the standards of what is attainable and desirable in the competitive global tourism market, thereby helping to raise overall standards in the industry over time. The categories of these Awards are being updated from time to time.
He said that few travel destinations in the world can equal the diversity, exhilaration, and wonder of our Country’s tourism product. The combination of our landscape, people, culture, attractions and experiences provide a travel package that is hard to match. At the outset it is important for us to recognise how much the industry in India has grown and its many successes and accomplishments. Our combined efforts and hard work is making an impact.The Minister opined said that the path breaking initiative of our Government has been the easing of the Visa regime. The e- tourist visa is reality today. It is now available for nationals of 150 countries. The Ministry of Tourism is also continuously working with MHA to make the e-tourist visa more tourist friendly. A Welcome Kit to all foreign tourists arriving at Indian airports is being planned by the Ministry.He informed that Ministry of Tourism is in consultation with Ministry of Railways for exclusive Tourist coaches for Tourists on select routes as well as for the development of 50 Railway stations as “Adarsh Railway Stations”. Simultaneously, talks are going on with Ministry of Civil Aviation to develop 65 airports as ‘Adarsh Airports’ and a low air fare scheme of Rs. 2500/- for passengers will boost Tourism industry.
Dr. Mahesh Sharma said that a slew of measures taken by Government of India in last two years viz. Swadesh Darshan; PRASAD; Toll Free Helpline Number in 12 foreign languages; Medical Tourism Promotion Board; Ramayan Circuit; Krishna Circuit; Buddha Circuit; and Swachchh App. etc have helped the tourism industry move on the path of growth. He urged all stake holders in Tourism sector to promote these new tourist friendly initiatives. He also said that without involving private sectors, our goal of Tourism development can not be achieved.He emphasized that while the tourism sector in India continues to grow and develop, it is essential to remain true to the core values of ‘Athithi Devo Bhav’ of providing consistent, exceptional service to our valued travellers, both local and international. The National Tourism Awards will prove to be an invaluable tool in ensuring that the tourism sector in India is not only encouraged, but recognised to deliver on-the-ground, as we work collectively towards mutual objectives.Shri Vinod Zutshi, Secretary, M/o Tourism in his welcome address said that the Tourism sector has now been accorded very high priority world over. Our GDP has grown with the development of Tourism. Foreign Tourists Arrival has now touched a new height and our Domestic Tourism is also booming. Many new initiatives of Ministry of Tourism in past two years are remarkable.Shri Uday Pratap Singh, Addl. Secretary, M/o Tourism proposed the Vote of Thanks.
National Tourism Awards - An Overview
Ministry of Tourism annually presents National Tourism Awards to various segments of the travel, tourism and hospitality industry. These awards are being given since the early 1990s and are presented to State Governments / Union Territories, classified hotels, heritage hotels, approved travel agents, tour operators and tourist transport operators, individuals and other private organizations in recognition of their performance in their respective fields and also to encourage healthy competition with an aim to promote tourism. The National Tourism Awards have over the years emerged as a prestigious recognition of achievements in the travel, tourism and hospitality sectors. Tourism is a dynamic industry and every year the categories of awards are reviewed with new categories being added to recognize excellence in diverse fields, in accordance with the requirements of changing times. In the year 2010, a new category of Awards was introduced for “Best Civic Management of a Tourist Destination in India”.
This award was introduced to encourage eco-friendly practices by various civic bodies in cities / towns / villages for the maintenance and upkeep of tourist sites / parks, etc. The objective of the Award was to proactively involve the municipal authorities and to get their commitment towards clean, hygienic and attractive surroundings in cities/towns/villages and to thereby enhance visitor experience.It is an ongoing endeavour of the Ministry to diversify the tourism products of the country by developing and promoting new niche segments, so as to attract different categories of tourists with diverse interests and to promote India as a year - round destination. In keeping with this thrust of the Ministry a new category of awards “Tour Operators Promoting Niche segments” had been introduced in 2011. Further, people with different abilities and older persons are now becoming a growing group of consumers of travel, sports and other leisure-oriented products and services. In an effort to tap the potential of this group for promotion of tourist destinations in the country, the Ministry of Tourism has taken an initiative to make tourist destinations barrier-free. Ministry of Tourism also has the specific agenda to promote tourism in the country in a responsible and sustainable manner.
To encourage accessible and responsible tourism in the country the Ministry of Tourism has instituted National Tourism Awards in the categories of “Best Maintained and Disabled Friendly Monument” and “Best Responsible Tourism Project”.India’s Cities are repositories of the Heritage and Culture of the country and the monuments and other cultural manifestations of the City contribute to the promotion of that city as a tourist destination in recognition of which “Best Heritage City” and “Best Heritage Walk” awards were introduced in 2012. The medium of ‘Cinema’ has in recent years emerged as a powerful tool for the development and promotion of destinations. Several destinations have gained by being the venue / location of popular domestic and international cinema. Recognising the importance of this medium, the Ministry of Tourism has instituted a National Tourism Award for the “Most Film Promotion Friendly State/UT”.