J&K Tourism Minister honoured by peace award in London

J&K launches new tourism campaign

5 Dariya News (Anubhav Suri)

Jammu 06-Nov-2013

Minister for Tourism, Ghulam Ahmad Mir was honoured with peace award in London.The award was given by Wold Travel Market Association to Jammu and Kashmir Tourism Minister for his appointment as peace ambassador of South Asia.The Tourism Minister who is representing a delegation of the state accompanied by both the Tourism Directors of Kashmir and Jammu in biggest 4 days travel event in the world, which commenced from today at Excel Center London evinced a large participation from J&K and other States of the Country.

The exhibition saw the participation of almost 5000 exhibitors from around the world. The J&K stall was decorated with emphasis on Heritage and Culture, Scenic splendour, Golf, Adventure decorations etc. made the stall very attractive. The stall was visited by many members of the world travel and trade fraternity. J&K trade members who participated in WTM appreciated the overall decor and design of the stall. The attractive stall helped in generating many footfalls which in turn provided excellent networking and marketing opportunities for the State trade members to conduct business.

The Tourism minister expressed his satisfaction at the outcome of J&Ks, participation and hoped that Jammu and Kashmir will succeed in attracting many tourists from the United Kingdom in the coming season. He mentioned that the UK was an important market and tourist arrivals from UK have been witnessing a decline in the recent years due to neglect of proper marketing and promotion. Mir mentioned that the J&K Tourism Department will be carrying out a massive promotional strategy in this market in future. The trade members requested the minister to ensure that the standards of the stall are maintained and further improved in view of the state’s future participation in important travel marts around the world so that the tourist arrivals in the state increased to a large extent.The Tourism Minister said that Jammu and Kashmir is known as heaven on earth provides all facilities to the tourists. He said State has explored new virgin tourist destinations and J&k is round the year destination with attracting golf courses besides convention centers to hold International conferences.Mir said that peace was pre-requisite for flourishing tourism and our State is as safe as other places of the World.The Tourism Minister appealed the people of London to tour Jammu and Kashmir to experience the natural beauty besides hospitality of people of State

The Tourism Minister said that World Travel Market is the leading global event for the travel industry and is a vibrant must attend four-day business-to-business event presenting a perse range of destinations and industry sectors to UK and International travel professionals. He said it is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof.