Skill development vital for effective communication outreach- Col Rajyavardhan Rathore

1st National Workshop on Photography and Videography commences

5 Dariya News

New Delhi 19-Mar-2015

Minister of State for Information & Broadcasting, Col. (Retd.) Rajyavardhan Rathore has said that the initiative of the Ministry in organizing the First National Workshop on Photography and Videography was based on the vision of the Hon’ble Prime Minister, whose emphasis has been on upgradation of skills through appropriate training methods and tools. The workshop was designed keeping in mind the basic parameters of the “Skill India” initiative. Relying on the basic principles and outline of the ‘Skill India’ initiative, the workshop was an attempt to hone the skills of Government personnel associated with photography and videography. Speaking on the craft and art of photography, the Minister said that like any other art photography and videography could be mastered through right inputs. The workshop was an appropriate tool in this direction.  Shri Rathore stated this in his address at the 1st National Photography and Videography Workshop organized at the National Media Centre here today.

Shri Rathore further stated that as the initiative was innovative in approach involving the professionals associated from the concerned domains, the Ministry would explore the possibility of organizing similar workshops in other parts of the country including the North East wherein the potential was tremendous. The workshop would also act as a facilitating tool in carrying forward the messages of the Government across platforms accessed by different cross sections of the population. As technology was the principal driver of innovation, it had become a critical determinant and catalyst in enhancing the skills of the individual and organization. The impact of the dynamic growth of technology was self- evident as there was a proliferation of changes across formats. The enhanced reach, instant dissemination on social media had impacted the content style and precision of both, photography and videography. This had led to instant communication across different social media platforms.Recounting the history of photography, Shri Rathore mentioned that pictures had a long lasting impact. Today historic occasions were remembered on several instances only through pictographic description. This was perhaps the reason for the immense popularity of ‘Coffee Table Books’ on different subjects.