Bacca Bucci's Strikeout on Shark Tank India Season 3

5 Dariya News

09-Mar-2024

Bacca Bucci, a homegrown Indian footwear brand targeting Gen Z and young adults, set out to impress the "Sharks" on Shark Tank India Season 3. Unfortunately, their quest for investment didn't walk away with a deal.

Bacca Bucci PitchIn Shark Tank India

The founders, Natwar Agrawal and Anuj Nevatia entered the tank seeking ₹2.5 crore for a mere 1% equity stake in their company. Bacca Bucci positions itself as a one-stop shop for youth footwear, offering a range of styles including boots, sneakers, streetwear, and accessories. They emphasised their impressive sales figures, claiming to have delivered over 30 lakh products since their launch in 2014.

Sharks Not Sold

Despite their sales record, the Sharks remained unconvinced. A key sticking point appeared to be Bacca Bucci's valuation. Their ask implied a valuation of ₹250 crore for the entire company, which the Sharks felt wasn't justified. Namita Thapar questioned the valuation considering the 1% equity stake being offered. Deepinder Goyal, another Shark, offered some tough love, expressing his belief that the business wasn't yet ready for the mainstream market and suggesting they focus on refining their strategy.

No Deal, But Not a Shutout

While Bacca Bucci left the tank without a deal, Aman Gupta did offer a glimmer of hope. He acknowledged the founders' youth and suggested they use this as a learning experience. He even extended an invitation to meet and offer mentorship outside the show.

The Aftermath

News reports suggest that Bacca Bucci's Shark Tank appearance wasn't a total disaster. While they didn't land an investment, the exposure may have generated increased brand awareness.

Conclusion

The Shark Tank India experience of Bacca Bucci serves as a reminder that obtaining funding needs both a good financial plan and an engaging pitch. It emphasizes how crucial it is to have a fair assessment and a thorough grasp of the market environment. Even if they were unable to land a Shark Tank contract, Bacca Bucci's narrative continues. Their adventure in the cutthroat footwear industry continues, regardless of whether they take the Sharks' counsel and improve their strategy or choose to go it alone.