Club Mahindra Launches Junior Rising Stars Platform to Reward Creativity in Kids
Ropes in Sunil Grover as the face of the campaign
5 Dariya News
Mumbai 16-Feb-2024
Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, presents "Junior Rising Stars"– a platform that encourages kids to display their skills, in a nationwide contest. It will encourage kids to unleash their creativity by recording videos under-60-second in categories such as Dancing, Acting, and Singing.
The platform which is live now will continue until March 2024. The contestants can participate in the contest by simply sharing their videos on their respective social media handles, tagging Club Mahindra, and providing the same link on the dedicated microsite.
Club Mahindra, renowned for its commitment to delivering magical family holiday experiences, places a special focus on children as an integral part of the families. Recognizing the importance of active family participation in boosting talent in children, the brand aims to create a platform where all the generations in the family bond while encouraging the development of diverse skills and interests in children.
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This unique contest features multiple prizes, recognizing winners in categories such as Most Talented Dancer Kid of India, Most Talented Kid Singer of India, and Most Talented Actor Kid of India. The best entry from each category will receive a ‘Free’ family holiday in Dubai.
The top three winners in each category will get an opportunity to display their talent in front of a celebrity judge. Whereas 25 winners across various categories will receive a ‘Free’ domestic holiday.
Pratik Mazumder, Chief Marketing Officer (CMO), Mahindra Holidays & Resorts shared his thoughts on this unique initiative saying, “The launch of 'Junior Rising Stars’ underscores our commitment to nurturing the creative potential within each child and creating an immersive experience that strengthens family bonds and creates lasting memories.
This campaign reflects our unwavering focus on children who remain at the core of the Club Mahindra brand. By encouraging fun interactions, fostering creativity, and emphasizing family connections, we aim to provide a holistic and enriching environment that goes beyond vacations – it's about shaping the future and creating cherished moments that last a lifetime."
Club Mahindra has also roped in Sunil Grover as the face of the campaign and has launched a video ad that will be released on TV and social media handles of the brand. Further, the brand has employed a solid amplification strategy to engage with the audience through mall activations, BTL collaterals, referral programs, and the creation of experiential zones at the resorts.