"A Little Extra" Sparks Joy and Investment in Shark Tank India Season 3

5 Dariya News

14-Feb-2024

In the vibrant arena of Shark Tank India Season 3, where innovative ideas jostle for investor attention, "A Little Extra" stood out with its quirky charm and heartwarming mission. Founded by Diksha Singhi, the company specializes in handcrafted, personalized jewelry that celebrates everyday moments and relationships. Their vibrant pitch on episode 15 captivated the Sharks and viewers alike, ultimately securing a sweet deal.

The Quirky USP

"A Little Extra" deviates from traditional jewelry by incorporating miniature figurines, charms, and symbols that hold personal significance for the wearer. Imagine bracelets with tiny graduation caps, necklaces featuring pet silhouettes, or earrings showcasing hobbies like music or travel. Their playful designs cater to a distinct segment seeking expression beyond conventional diamonds and pearls.

The Heartfelt Touch

Beyond the unique designs, "A Little Extra" resonates with its emotional approach. Each piece tells a story, commemorating life's milestones and cherishing loved ones. Ankita and Nikhil emphasized the sentimental value their jewelry embodies, connecting with the Sharks on a personal level.

A Little Extra Pitch in Season 3

During her third season on Shark Tank India, Diksha Singhi gave insights about her quirky, entertaining, and one-of-a-kind jewelry line, A Little Extra.

The entrepreneur began her pitch by going into further depth about her life and her decisions, which are usually a little excessive. She is a laid-back, fun-loving girl who wants to inspire people to avoid wearing garish jewelry. She invested barely 5,000 Rupees to launch A Little Extra for the same reason.

She approached Shark Tank India in search of ₹48 Lakhs for a 6% stake in her business, A Little Extra. It results in a ₹8 Crore valuation for the business.

Beyond the Investment

The success of "A Little Extra" transcended securing funding. Their appearance on Shark Tank India propelled them into the national spotlight, garnering immense public interest and orders. Social media buzzed with appreciation for their concept, highlighting the emotional connection it creates with customers. Anupam Mittal and Vineeta Singh agreed to give A Little Extra INR 60 lakhs for 7.5% equity at a valuation of INR 8 crores.