Lenskart.com announces Lenskart Gold, a Special Loyalty Program for its customers

5 Dariya News

Bangalore 13-Apr-2018

Launched in 2010, Lenskart is India’s leading eyewear company and has designed features and initiatives for the convenience of its customers. Known to provide well-priced high-styled eyewear, Lenskart.com announces Lenskart Gold, an exclusive membership program to entitle its loyal customers with a special ‘Buy One Get One’ offer all year round.Under this program, customers can enroll themselves in Lenskart’s exclusive membership program for INR 500 and avail a ‘Buy One Get One’ offer throughout the year. The membership benefits can also be availed by family members simply by using the mobile number enrolled for membership at Lenskart stores as well as the website. Customers enrolled under this program can pick from an extensive range of John Jacobs and Vincent Chase sunglasses as well as eyeglasses. The benefits of the loyalty program can be availed from their first purchase.Speaking on the initiative, Mr. Peyush Bansal, CEO, Lenskart.com, said, “We are introducing Lenskart Gold to incentivize our customers who repeatedly come back for more. It’s the era when you don’t just own multiple outfits for multiple occasions but also multiple eyewear for various occasions and purposes.  Through this exclusive membership program, we offer our consumers ‘Buy One Get One’ on eyewear as well as sunglasses and would also be adding more benefits in the days to come.” He further added ’The introductory price of INR 500 is only limited to the first 10,000 memberships’.Lenskart Gold is the latest endeavor by Lenskart.com to provide its customers with benefits amalgamating both sight and style. The program has been designed to lay emphasis on Lenskart.com’s offerings to its most valued stakeholders - its customers.

About Lenskart.com:

Founded in 2010, Lenskart is India’s largest online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. With a unique click and mortar business model, Lenskart is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others. Through innovative technology and a deep focus on consumer satisfaction, Lenskart has grown more than 200% year on year, to be among the top 3 optical businesses in India. With a rapidly growing network strength of more than 900, Lenskart is present through 400+ stores across 90+ cities in India. Lenskart has been funded by venture capitalists like, IDG Ventures ($4 million in October 2011) and Ronnie Screwvala-led Unilazer Ventures ($10 million in February 2013), TPG Growth & TR Capital ($22 million in January 2015), IFC (USD 53 Million in May 2016) and Premji Invest (in September 2016).