'Craft Béton' brings art to cement

5 Dariya News

New Delhi 02-May-2017

Here's cement in a new avatar: Internationally-acclaimed designers have crafted over 50 high-end luxury products - ranging from lifestyle to home to accessories - at a residential programme in New Delhi.The Craft Béton Collection 2017 has been designed by Iti Tyagi (India), Somesh Singh (India), Mirslow Baca (Poland) and Alan Saga (Mexico)."Through an entirely new paradigm, these products reveal cement as being versatile, aesthetic and aspirational," a statement said. Puneet Dalmia, Managing Director, Dalmia Bharat Group said "We are delighted and very excited to introduce Craft Béton. This is not just a product line. It reflects a paradigm shift in the perception, use, and application of cement. By demonstrating the sheer versatility of this material, Craft Béton has demonstrated that cement can be very aesthetic, practical and even aspirational."