Amazon.in launches its global program “Amazon’s Choice” in India
To simplify purchase decisions for customers shopping for high-involvement categories, starting with laptops
5 Dariya News
Bengaluru 02-Sep-2016
Starting this festive season, buying the right laptop online is no longer a daunting task! Amazon.in announced the launch of its global program – Amazon’s Choice for customers in India. Amazon’s Choice is a program that simplifies shopping for high-involvement categories by letting customers pick a product in that category by their intended usage scenario. The program has been introduced to assist customers shopping for Laptops on Amazon.in and will expand to several other categories over the next few months.Purchasing products like laptops is a time consuming process for most customers. It’s a tough task considering the plethora of options available with varying features, across all price points and the technical jargons used in the product description. Customers invest a lot of time in browsing and research to narrow down on suitable options by talking to acquaintances, reading online buying guides and visiting stores.
Amazon’s Choice addresses this pain-point of customers by directing them to a curated selection based on the most common usage scenarios. The most common usage scenarios identified in the Laptops category are home, work, travel or gaming. Customers can identify the usage scenario that best describes their situation and get a recommendation for a single product. Amazon’s Choice thus cuts down on the hours-and-hours of research work required and helps customers narrow down on their choice much more quickly.Commenting on the launch Mr. Noor Patel, Director Category Management, Amazon India said “We are very excited to launch our global program Amazon’s Choice for customers in India, starting this festive season. With Amazon’s Choice, we want to simplify the buying process for customers shopping for products in high-involvement categories like Laptops and help them make the right purchase decisions with confidence. With the festive season just round the corner, this is an opportune time to launch Amazon’s Choice to make the shopping experience for customers simple, hassle-free and enjoyable.”Customers can easily access the Amazon’s Choice shopping experience right from the home page or simply by searching for generic keywords like “laptop”.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’s most loved global offering Prime, can now enjoy guaranteed fast free delivery of thousands of products in 100 cities.
About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.