Egypt's Ministry of Youth and Sports sponsors a press conference for AWST 2016 in Cairo
Arab Women Sports Tournament widens promotional campaign beyond UAE to attract more athletes and media coverage
5 Dariya News
Sharjah 09-Jan-2016
Under the patronage of the Egyptian Ministry of Youth and Sports, a press conference will be held on January 11th in Cairo to promote the Arab Women Sports Tournament (AWST) taking place in Sharjah from February 2-12. During the conference a detailed presentation will be given briefing about female sports journalists’ media forum under the “It’s Your Turn” and the organising committee will announce the number of clubs participating in the third AWST.Nada Al Naqbi, Deputy Head of AWST's Supreme Organising Committee, Head of AWST’s Executive Committee and Tournament Manager, thanked the Egyptian Ministry of Youth and Sports for their support highlighting the tournament and encouraging clubs and sports women from across Egypt to participate.Al Naqbi said, “This exclusively Arab tournament has enjoyed great participation from Arab clubs in the first two editions, and we now wish to promote it further and wider for the third edition to attract the largest number of clubs and encourage as many as possible to be part of this sporting event, the largest women's sporting event in the Arab world.”
She added, “We have already held similar, successful press conference in Casablanca, Morocco where the media expressed interest in raising the profile of the tournament and in encouraging Moroccan clubs to take part. This is what we are aspiring to achieve through the Egyptian press conference to be held in Cairo.”Al Naqbi added, “By organising press conferences outside the UAE we underscore the important role of the Arab media and this can be seen over the past two editions. By comparison only 50 media institutions covered of the first edition but by the second edition this figure had increased to 250 media institutions. An achievement that encouraged us to hold a press conference in Cairo in order to engage the influential Egyptian media to cover the 3rd Arab Women Sports Tournament.”Al Naqbi revealed that the countries and clubs participating in AWST - Sharjah 2016 will be announced in the press conference, as the due date for the clubs to register via AWST’s website or via post mail was on January 07.
Egypt's Minister of Youth and Sports and President of the Executive Bureau of the Arab Ministers of Youth and Sports Council, Eng. Khalid Abdul Aziz, welcomed the opportunity to host the press conference, praising the trust of the UAE representatives in the Egyptian Media.He said, “We support Arab women's sports, and will make every effort to ensure the press conference is a success and help ensure the participation of Egyptian clubs. This will raise the tournament's competitive edge by increasing healthy competition between athletes, which is an essential step towards crowning Arab sportswomen on global podiums.”The conference will feature a detailed presentation about the female sports journalists’ media forum under the theme "It is Your Turn", the first-of-its kind in the Arab world and taking place on February 04. Additionally, the organising committee will invite Egyptian clubs to participate in the Arab tournament.
About AWST
The AWST was launched after the Sharjah Ladies Club organized a number of successful sports tournaments called Gulf Countries Competition (GCC). Following the success of GCC, HH Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah, Chairperson of the Supreme Council for Family Affairs and Chairperson of Sharjah Ladies Club,established the Women Sports Department in 2008. Arab countries outside the Gulf expressed interest in taking part in future events and as a result, HH Sheikha Jawaher developed the Arab Women Sports Tournament, the first of its kind in the Arab World. Two editions of AWST have already been successfully organized in 2012 and 2014. Contestants participate in eight games; basketball, volleyball, table tennis, fencing, archery, shooting, athletics and show jumping.
AWST – Sharjah 2016 Sponsors:
The Arab Women's Sports Tournament enjoys the support of several leading organizations in the UAE, including the Platinum Sponsor, Emirates Telecommunications Corporation (Etisalat), the Golden Sponsor, International Petroleum Investment Company (IPIC), and four Bronze Sponsors: Sharjah Commerce & Tourism Development Authority; Golf and Shooting Club Sharjah; Sharjah International Airport and Al Jawaher Reception & Convention Centre. Sharjah Media Corporation is the tournament’s strategic media sponsor, the media sponsors are National Network Communications and Dar Al Khaleej Printing & Publishing. Presenting Media Sponsor is Sharjah Media. Fast Building Contracting Company is the strategic sponsor of SLC’s sports teams, Air Arabia is the official airline, Sharjah Sports TV is the official television channel and the official contractor for hospitality services, Kunooz Events & Catering with the supporting sponsor, Zalal.