Pink Caravan partners with Dubai Properties to raise breast cancer awareness
A number of interactive activities will be held at Jumeirah Beach Residence between 29 and 31 October
5 Dariya News
Sharjah 24-Oct-2015
Pink Caravan, a pan-UAE breast cancer awareness initiative by Friends of Cancer Patients (FoCP), announced today its partnershipwith Dubai Properties, the developer and manager of Jumeirah Beach Residence (JBR), to hold a number of activitiesat the destination toraise awareness on early detection of breast cancer.The three-day awareness campaign will be held at JBR from the 29th to the 31st of October; which includes the free breast cancer examination clinic, the Pink Caravan Golden Hands Exhibitionand a horse parade. The designated children’sarea at the event will offer pony rides and a variety of entertaining activities. Pink Caravan representatives will also be handing out educational brochures and pamphlets to all the visitors to JBR.
Dr. Sawsan Al Madhi, Director General of FoCP and Head of the Pink Caravan Medical and Awareness Committeesaid,“Pink Caravan works hard to spread the message that breast cancer is highly treatable and completely curable if it is detected in the early stages. According to medical studies and research, if breast cancer is found early, 98 percent of women will be completely cured. This is why October is observed globally as the breast cancer awareness month to raise public awareness about this disease, which can affect men as well as women.”Al Madhi commended the significant support Dubai Properties has offered to make the Pink Caravan initiative a success this year, highlighting the important role that JBR will play in contributing to further raise breast cancer awareness to the wider audience, considering its popularity and the anticipated turnout. “It is very important to reach out to the wider community to educate them on the importance of breast cancer early detection through regular health checks. Pink Caravan is keen on collaborating with private and public entities to ensure its message is received across the country and beyond” she added.
Mohammed BinEssa, Executive Director Retail & Commercial Properties said, “We are proud to be working in cooperation with Pink Caravan at JBR as part of Dubai Properties programme of initiatives focused on promoting the welfare of all our communities. With an average of 100,000 visitors per week we strongly believe that the popularity of JBR as destination is an ideal venue to help raise awareness for this important women’s health initiative.”During its annual ride in 2015, the Pink Caravan, through its mobile clinics, offered free breast cancer screenings to more than 5,000 male and female Emirati citizens and expatriates, bringing the total number of people examined to over 34,400 including 7,873 men, over the past five years.The medical examinations were conducted by a fully equipped team consisting of 150 medical staff, including doctors, nurses, assistants and technicians, with Emirati doctors constituting 62% of the participating physicians.
About The Pink Caravan
The Pink Caravan is a Pan UAE breast cancer initiative that falls under Friends of Cancer Patients’ umbrella initiative “Kashf” for early detection of cancer. Launched in 2011 under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her Highness SheikhaJawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Royal Patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) and International Ambassador for Childhood Cancer for UICC, The Pink caravan aims to raise awareness around breast cancer early detection and screening methods, lobby for the creation of the first UAE National Cancer Registry.
About Dubai Properties
Dubai Properties (DP) is a leading Dubai-based real estate master developer known for the development and management of prominent destinations across the Emirate, including JBR, Business Bay, Culture Village and DUBAILAND.DP’s diverse real estate portfolio responds to the evolving needs of Dubai through a host of mixed-use contemporary residential, retail and commercial developments including: the upmarket residential towers at Jumeirah Beach Residence (JBR), the commercial and residential mixed-use developments in Business Bay (The Executive Towers, Vision Tower, Bay Square), the residential communities at DUBAILAND (The Villa, Al Waha, Arabella, Mudon, and Remraam) and the residential and hospitality projects at Culture Village around the Dubai Creek, (Dubai Wharf, Manazel Al Khor and the Anantara Dubai Creek Hotel). As one of Dubai’s largest asset managers, DP maintains an extensive leasing portfolio which includes the management of over 1.2m sqft of retail space across all its destinations, in addition to a growing portfolio of community retail within its leasing communities including Layan, Shorooq, Ghoroob, Al Khail Gate communities and Nuzul staff accommodation.