Need For Media To Develop Technologies And Innovations To Take Messge To Rural Areas-Sukhbir
5 Dariya News
New Delhi 04-Aug-2012
The Punjab Deputy Chief Minister Sukhbir Singh Badal today called media and advertisers to develop appropriate technologies and innovations so that unfiltered message could be taken to remote rural areas and to under privileged sections of the society in an economic manner. He said that media was focusing on innovations like social network sites that have little relevance in the lives of poor and those living in remote rural areas. He said that emerging technologies have a great potential to play an important role in the lives of crores of people belonging to unprivileged sections in the growing economies like India. After inaugurating a three day Media Expo 2012 here today at Pragati Maidan, the Deputy Chief Minister pointed out that with every day innovations in Media and Advertising, it becomes imperative for us to use these as means of awareness thereby taking the development to the door steps of most needed one’s. He said that though India’s growth rate was little slow in recent times but in comparison of developed countries, the future of business lies in India and we should take maximum advantage of the situation. He said that international companies must understand that they have great potential for business opportunities in India and they should concentrate on it. He further said that it was the high time to showcase any development, potential of tourism or heritage promotion to attract the tourists and business world and the Punjab government was ready to launch a campaign regarding religious, cultural and heritage importance of the holy city of Amritsar to bring it on global map. He said that the advertising industry has made rapid strides and within a short span it has became full-fledged industry and created a niche for itself on the global map. He expressed confidence that this Media Expo would provide an excellent platform to the entrepreneurs of indoor and outdoor advertising companies to showcase their products besides exchanging their technical know how and expertise in different means of advertising. Badal said that the Punjab government was always committed to adapt new technologies/innovations in every sphere to ensure the overall and balanced development of the state. He extended an open invitation to all the companies showcasing their product at Media Expo 2012 to set up their manufacturing units or other business ventures in Punjab and promised to provide world class infrastructure and support. It may be mentioned here that world class quality products that were displayed at the event included UV flat bed and Digital Textile Printers, Wall Papers, Laser Engravers Etching Machines besides tile printing and glass printing machines. On this occasion Syed Shahnawaz Hussain, Member Parliament, Pawan Monga, President Ekta Mission and Gaurav Juneja, Chief Director, Media Expositon and Events also expressed their views.