Prakash Javadekar, Minister for Information & Broadcasting has said that the Government had initiated innovative approaches in reaching out to the people through multiple media platforms. The endeavour was to address the communication needs, to enter into a dialogue with different cross-sections of the society and address the aspirations of young people. The Minister stated this while launching the free News SMS service of AIR News Services pision in four Indian languages viz. Assamese, Gujarati, Tamil and Malayalam here today.
Elaborating further, Shri Javadekar said the SMS services of All India Radio intended to provide instant communication to public in a language and form understood by them. The service reiterated the richness and reach of each of the languages introduced by All India Radio. Shri Javadekar also mentioned that mobile phones acted as a tool of empowerment to all sections of the society. Keeping in mind the reach and connectivity, All India Radio could consider a customized news and related information to varied sections of the society.Earlier, AIR had launched SMS service in English on 9th September last year and in five other languages on 19th September, 2014 – Hindi, Marathi, Dogri, Sanskrit and Nepali – to provide AIR News on mobile sets to its subscribers free of cost. The Service has already touched the database of over three lakh subscribers. This newly launched service can be availed by registering on the website of All India Radio viz. http://newsonair.nic.in/smsservice . SMS can also be sent for registration in following format to 7738299899: