So far you have seen only astronauts wearing NASA technology driven helmets and their suits, helping them to maintain the body temperature. The good news is that you can also get a similar helmet in India (to begin with in Bangalore) which is a combination of NASA technology material. Soon to be marketed across India the new innovation is known as Ares. Ares to first enter the IT capital of India Bangalore followed by other cities with a clear cut mission to meet the aspirations of millions of engineers and technocrats who love to ride two wheeler.
Mr. Shailendra Jain, Head Sales & Marketing Ares Helmets said, “Bangalore is the IT capital of India and third most populous city and due to this there is a wide acceptance of Technology. No city, perhaps, exemplifies India's growth potential better than Bangalore. The city, appropriately called the 'science and technology capital of India' so, keeping all in mind Steelbird has focus on Bangalore to launch its latest Revolutionary product “ARES”, first of its kind Helmet brand manufactured by applying NASA technology.
“ARES” boasts of high-end material and Phase Change technologies, including those used by NASA for Astronauts. OUTLAST –a US based company has especially developed phase change technology for designing NASA Astronauts suits which keep them neither too hot nor cold. This certified NASA Technology is very first time is being used in any helmet brand. The phase change technology works on the principals of ice cube cooling a drink. It enhances textile by providing the benefit of proactive temperature regulation that manages heat and moisture.In India Ares will be marketed by Steelbird.
Commenting on other plans Mr. Jain, told, “Besides innovation and technology driven products, Steelbird has also made inroads in retail business of riding gears. It is in the process of setting a retail chain of riding gears under the brand Steelbird RiderZ Shopee. After the vast success and response it has gaining from few pilot outlets including Bidar in Karnataka, Steelbird is affirmed to set up complete chain of rider shops across India. around 12-15 riders shops will be opened in the current fiscal in the cities of Bangalore, Chennai, Hyderabad, Mysore, Kochi, Ahmadabad, Pune etc. our mission is to open 100 in next 2 years.
The riding gear is a very big opportunity in India as 10 million two wheelers added every year on the roads and 70% are bikes, making this segment a huge untapped market. These riderz shoppee will also sell international premium sports and racing apparels. The first such international racing apparels brand is VR46. The brand is based out of…. In the name of Valentino Rossi 46 the world famous racer. Steelbird has taken a brand license to manufacture and market VR46 racing apparels in India. The company is able to provide a 360° service and sales, through an established distribution network.
Mr.Jain told, “South happened to be a key market for steelbird. Approx 30-35% revenue of steelbird is from southern market. At present we have our manufacturing facilities in north India but future related to south India is also promising with reference to manufacturing also.