Jammu and Kashmir Housing Board- the State Level nodal agency for implementation of Prdhan Mantri Awas Yojna (PMAY) today organised one-day orientation Programme on ‘Angikaar’ and PMAY(U) to sensitize the stakeholders for effective implementation of the programme.The Programme was inaugurated by Managing Director, JK Housing Board Tassaduq Jeelani. Resource Persons– Regional Coordinator Khatibullah Sheikh and Sunil Pareek from Ministry of Housing and Urban Affairs delivered key lecture on the main features of the programme.The Programme was attended by Chief Executive Officers/ Executive Officers of all Municipal Committees/ Deputy General Managers/Sr.Programmer of JK Housing Board/ State Level Experts/City Level Experts under PMAY.In his address, the Managing Director, JK Housing Board listed the achievements under PMAY(U) and steps being taken for the implementation of the Scheme. He further briefed on the ‘Angikaar’- Campaign launched on August 29, 2019 which envisages mobilization of Pradhan Mantri Awas YojanaUrban for a ‘Social Behaviour Change Management.’ He said that through this campaign PMAY Mission aims to converge with other schemes such as Swachh Bharat Mission, Ayushman Bharat, Ujjwala and other vital schemes aiming at ensuring better life for the people. He further said that the synergised efforts are being put in to ensure benefits of the scheme reach the target groups and sought active participation of all the stakeholders for achieving optimal results. He informed that the eligible persons can also approach to the Housing Board/Municipal Committees for taking the benefits of this scheme.A detailed presentation on PMAY and its main feature was given by Sunil Pareek while the objectives of the ‘Angikaar’ were highlighted by Khatibullah Sheikh. They apprised that the campaign is based on creating awareness, convergence with mission and welfare programme engaging communities fostering cohesive living through social behaviour change management . The resource persons emphasized on organising activities at District/city level for creating awareness regarding the programme and its benefits.‘Angikaar’ is an ambitious program of Ministry of Housing and Urban Affairs under the Pradhan Mantri Awas Yojana. It aims to converge with schemes/ services of various urban missions and other central Ministries. It will also create awareness through a series of information Education communication avtivities. This campaign has been rolled out in all PMAY (U) cities.