Swaraj Tractors, a part of the USD 20.7 billion Mahindra Group,held a statewide mega service camp in Bihar, for customers of its entire range of tractors and farm machinery. This customer-centric initiative was organized between August 22 and 24, 2019 in more than 100 workshops, thereby benefitting over 15,000 farmers.Swaraj customers availed of an exhaustive 15-point check on each vehicle, completely free of cost, through trained technicians. In addition, customers also enjoyed discounts on spare parts, labour and XM oil.Speaking on this service initiative, Mr Rajiv Rellan, Head Sales & Marketing, Swaraj Division, Mahindra & Mahindra Ltd. said “Being a customer centric company, it has always been our endeavourto provide our customers with the best-in-class service experience. Over the years, Mega Service Camp of Swaraj has become a service brand to reckon with and has consistently delivered on our promise of ‘Solid Bharosa’.Further Mr. Rellan said, “We are continually focused on providing an unmatched customer experience and initiatives such as these re-affirm our commitment to customers, who form the bedrock of our success.”Each participating customer was also offered exciting gifts at the workshops. Service camp is an annual event organized by Swaraj before harvesting season to felicitate smooth functioning of the vehicles.
About Swaraj
Swaraj Tractors a division of the USD 20.7 billion Mahindra Group and is India’s second largest and fastest growing tractor brand. Established in 1974, Swaraj has sold over 1.5 million tractors since inception. Based in Punjab, the grain bowl of India, Swaraj is a brand that is made by the farmer, for the farmer as many of its employees are also farmers. They bring real world performance and create an authentic, powerful product with assured performance and enduring quality, designed with one purpose – enabling the Indian farmer to Rise. Swaraj Tractors, consistently ranked among top players in Customer Satisfaction in India, manufactures tractors in the range of 15HP to 65HP and also provides complete farming solutions.
About Mahindra
The Mahindra Group is a USD 20.7 billionfederation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.