With the ongoing IPL fervour and one of the most
popular franchise-based sporting leagues in the world, leading paint &
décor major - Asian Paints has announced their association as official sponsors
for ‘Kolkata Knight Riders’ in addition to the continued association with IPL.
In its 12th edition this year, IPL has successfully established itself as a
premier and most watched T20 league across the world. Known for its
high-quality cricket with best set of players and talent, Asian Paints focuses
on enhancing the visibility and impact by associating with one of the world’s
biggest sporting jamboree and the reputed KKR team.East is a priority market
for Asian Paints. With this association, Asian Paints will be omnipresent
on-ground and on-air with high decibel activities planned for the network and
consumers at large. The lead trouser sponsorship will help the brand cut
through the clutter of multiple brand advertisements during the league &
help garner brand saliency. In addition to this, Asian Paints is also
facilitating two meet and greets for its key stakeholders with the players of
the KKR team. With the people of East India being avid sport lovers, Asian
Paints will leverage this association by having activities planned for the
consumers, network of dealers, AIDs and contractors.
During the AMJ quarter, this sponsorship is
anticipated to generate a stable and sustained reach and visibility for the
brand. Commenting on the association, Amit Syngle, COO, Asian Paints Limited,
said, “We are proud to be associated with IPL & Kolkata Knight Riders for
the 12th IPL edition and are confident that this association will be a
successful one. IPL continues to be a prestigious platform that has thrived
over years, witnessing massive brand collaborations and visibility. KKR is
considered to be one of the most coveted teams in the lucrative T20 tournament
and this association is an added benefit for us to strengthen our connect with
our consumers spread across the breadth of the country with a focus on the
east.”Commenting on the association, Venky Mysore, MD & CEO, Kolkata Knight
Riders, said, “It’s a pleasure to have a great brand like Asian Paints associate
with us. At Knight Riders we like to work with credible brands who bring a lot
of value to the partnership and with Asian Paints it’s yet another step in that
direction.”
About Asian Paints
Founded in 1942, Asian Paints is a leading paint
company with a turnover of Rs. 168.7 billion. Asian Paints operates in 16
countries and have 26 paint manufacturing facilities in the world, servicing
consumers in over 65 countries. Asian Paints has always been a leader in the
paint industry, innovating new concepts in India like Colour Ideas, Home
Solutions, ColourNext, and Kids’ World.