Peter England, India’s leading menswear brand from Aditya Birla Fashion and Retail Limited, celebrates the onset of wedding season with a brand new TVC featuring the maestros of Chennai Super Kings (CSK) along with M S Dhoni the legend himself. The TVC puts the spotlight on the cricketing superstars who are shown to suit up in Peter England Wedding Collection, an impeccably tailored line that combines sharp cuts, versatile patterns, and subtle jacquards promising the right impression with a flamboyant and distinct style statement.The 30 seconds film features a light hearted banter between MS Dhoni and his CSK counterpart Shane Watson, Dwayne Bravo and Murali Vijay. The opening frame shows a dapper Dhoni who looks resplendent in his Peter England Wedding Suit, managing to impress his team mates who in turn shower compliments. The video ends with the cricketers looking top notch and suave in the Peter England signature ensemble.
Commenting on the launch Mr. Manish Singhai, COO, Peter England said, “We are excited to unveil the Wedding Suits and Blazers collection which offer a rich promise to every Indian man to be his fashionable best this wedding season. The Wedding campaign featuring CSK stars brings to life the brand’s high voltage fashion quotient. A highly focused marketing campaign is being executed across platforms to reach our consumers.”Crafted with superior fabric, the new collection range features suits and blazers with a rich colour palette that include lustrous wine tones, deep cobalt blues and vibrant earthly reds. The satin weaves along with the luxury fabric lend a touch of exclusivity to the collection. Reducing the heavy trims, the new collection comprises of three-piece suit sets and blazers thoughtfully created to keep the customer’s comfort in mind. The high on fashion wedding suits and blazers collection tries to break the monotony by adding contrasting colour to the ensemble with perfection. The collection will be available across stores in all the major cities and is priced at Rs. 4999 onwards.