Updated on Jan 23, 2019 09:41:56

 

 

Fly Higher”: Vistara’s new brand campaign inspires flyers to not settle for less than the best

Web Admin

Web Admin

5 Dariya News

New Delhi , 14 Dec 2018

Aiming to inspire air travelers to not settle for second best, Vistara, India’s finest full-service carrier, today announced its new high-decibel multimedia  brand campaign dubbed ‘Fly Higher’. The Fly Higher campaign builds on Vistara’s brand promise, which is to make people look forward to flying again,  and to expect the same level of class, quality, and attention to detail in the air as they expect in their other career, lifestyle, and travel  choices.Conceptualized by Vistara’s creative agency FCB India, the creative concept of the brand campaign is based on wide-ranging customer  insights suggesting that discerning customers today are not willing to settle for less than the best. Successful Indians of all ages today live a life of a  certain standard – they choose offbeat and challenging careers, create their own success stories, dine at fine restaurants, wear the best brands, pick  uncommon holiday destinations, stay in the most stylish hotels, and expect the best quality and service in everything they select, but when it comes to  flying, there is generally a compromise to select basis simply the fare, in the absence of compelling reasons to select basis additional attributes.  Vistara challenges this by giving flyers a reason to select their airline too with the same discerning eye to quality and customer experience: Why settle  for second best when you can fly the best?‘Fly Higher’ is an extension of Vistara’s tagline ‘Fly the new Feeling’. Vistara offers travellers a flying  experience like no other, thereby taking flying to the next level.

 As stated in the text that accompanies the inaugural campaign ad:“Smart was never for you. You went for smarter. Your rides became faster. Your  tastes became finer. Your holidays turned grander. But when it comes to flying, why settle for the same old standard?Come aboard Vistara, where we  have taken flying to the next level. Where the seats are plusher, the music nicer, the food tastier, the coffee smoother, the welcome warmer, and the  entire experience classier.”The new integrated campaign is scheduled to go on-air on 14th December 2018 and will run for approximately 75 days from  the launch. The campaign will be deployed across multiple platforms including digital, TV, cinema print and outdoor, aiming to target the diverse range of  travelers. Commeting on the new brand campaign, Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara said, “At Vistara, we deliver a flying  experience like no other airline in India. Our frequent flyers know this and tell us we have really made flying something they can look forward to again.   We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose  the one that aims higher, treats you better, and continues to find new ways to delight customers? Good enough is not good enough for the corporate  high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs? Why  not Fly Higher?”As the highest-rated Indian airline on Skytrax and TripAdvisor, and winner of several ‘Best in Industry’ awards, Vistara has consistently  raised the bar for operations and service delivery in the Indian aviation industry in a short span of less than four years. The airline today serves 22  destinations with over 800 flights a week and a fleet of 22 aircraft and has flown over 12 million customers since launch.

About Vistara (TATA SIA Airlines Limited):

TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with  Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%. Vistara brings together Tata’s and SIA’s legendary  hospitality and renowned service excellence to launch the finest full-service carrier in India aimed at creating memorable and personalized flying  experiences for its customers. Vistara commenced its commercial operations on January 9, 2015 with an aim to set new standards in the aviation  industry in India.

 

Tags: Commercial

 

 

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