SMAAASH-Delhi/NCR, one of India’s first entertainment and gaming zone was bestowed with prestigious Best Sports Bar in India Award at the 3rd Edition of the India Nightlife Convention and Awards (INCA) held on 15th and 16th September 2018 at Shangri-La’s Eros, Janpath, New Delhi.With the idea of EAT PLAY PARTY, SMAAASH has introduced new scenario in the sports bar industry. Indoor games like football, bowling alleys, cricket, arcade, simulation, VR & many other platform based games are attracting people to benefit from the sports & drinks with friends. Some quirky cocktails, good hospitality and the grasping ambiance is what making them stand out.Excited on receiving this award, Mr Kaizad Bajina, CTO, SMAAASH said, “We are honored to be recognized as the best sports bar by INCA in the city as well as in India. INCA is a very vital platform for the nightlife industry and we truly value the honor given by them. We will make every effort to sustain the position that SMAAASH has attained and are positive that our guests will appreciate our new trends & offerings in nightlife scene of India.”
The awards recognized various contributors of the nightlife in Delhi by highlighting their best things and every changing industry’s accomplishments. The industry’s most influential hospitality entrepreneurs and specialists such as A D Singh, managing director, Olive Bar and Kitchen Pvt Ltd, Chefs Manu Chandra, Vicky Ratnani and Saransh Golia and many more were there to present the best that Indian bars and nightlife has to offer for the millennial and from business point of view.The National Restaurant Association of India (NRAI) and Kickstart Entertainment in association with Budweiser Experiences and Johnnie Walker – The Journey executed the 3rd Edition of the India Nightlife Convention and Awards (INCA). The convention not only showcased the ever-evolving and dynamic nightlife culture by highlighting the industry’s accomplishments but also promoted a sense of brotherhood among the industry’s most influential hospitality entrepreneurs and specialists.
About Smaaash
Launched in 2012, SMAAASH is one of India's acclaimed gaming and entertainment centers that blends sports, virtual reality, music and dining into an immersive, evolved, interactive and innovative social experience for family, friends and children alike. Helmed by its creative ideator, Shripal Morakhia, SMAAASH is renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, VR Games and bike racing simulators and the go-karting tracks (in Mumbai & Gurgaon). Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted VR displays are used to produce games such as Walk the Plank, Finger Coaster, Jurassic Escape, Cockpit 360, etc.SMAAASH acquired 100% stake in BluO entertainment (a premium bowling and entertainment format) in 2017. The acquisition marked doubling the area under SMAAASH management from 276,000 square feet to approximately around 600,000 square feet in India. With its current presence in Mumbai, Gurgaon, Delhi, Hyderabad, Bengaluru, Noida, Pune, Chandigarh and 8 other cities SMAAASH is also touted as one of India's entertainment powerhouse in foreign shores with its Mall of America Minnesota launch and are soon going to open 2 new centers in Middle East countries. Apart from this, SMAAASH also acquired a 100% stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited in 2017. SMAAASH is now present in 16 cities and now has 33 centers in total.SMAAASH implores the child in you to joyously revel in an unmatched range of activities ranging from highly interactive sports simulators to many more thrilling and recreational attractions. Redefining sports entertainment and customer engagement with ground breaking entertainment ideas and novel dining concepts, SMAAASH has something for everyone of any age making it a perfect destination for “kids” of all ages.