Elevate, today, announced the launch of India’s Largest furniture store showcasing boutique luxury brands, ‘Elevate X’, in Hyderabad The dazzling store spans across 7 floors (50,000 sq.ft) and houses brands from 20 countries. Each floor has a unique theme, curated by prominent designers. The multi-brand store will display over 100 furniture brands inspired from contemporary to classic design trends encapsulating the progressive lifestyle of the current cosmopolitan world.Conceptualized by Mr Bhawant Anand, the store was brought together by top designers and the best brands to showcase myriad lifestyles in each distinct floor. The store stuns with a sense of understated opulence and serenity. It offers brand solutions that are crafted for the new age, discerning consumers who are individualistic and like to chart their own course.Commenting on the occasion, Mr. Bhawant Anand, Founder, Elevate said, “It is not luxury if it is everywhere. Elevate X is a new perspective on furniture, with the focus being on luxury and exclusivity. We believe that luxury goes beyond a price tag.
Luxury means owning a statement piece and we, at Elevate X, have focused on ensuring that each piece is unique and speaks about the owner. Currently, there is a limitation on the number of international and national branded furniture players in the market and with Elevate X, we want to widen horizon.”Shivani Anand, Head of Brand Experience, Elevate said, “With the launch of Elevate X, we see a huge opportunity to bridge the gap across the segment. We cater to an evolved market with well-informed consumers and we would like to offer them an experience that they deserve. Our consumers will be able to witness 300 unique room concepts, each with carefully curated furniture from across the globe. Through ‘Elevate X’ we will improve the segment by launching India’s first destination furniture store housing boutique luxury brands. The brand plans to launch multiple stores across 3 cities (Bangalore, Delhi, and Mumbai) by the end of the 2nd fiscal year,” she added.
About Khazana Group:
For over 30 years, the Khazana Group has been on an endeavour to create a mark in the world of bespoke furniture & interiors, presenting an array of carved grandeur that is alluring yet eternal, sophisticated yet functional. Their collection is bound to touch your soul and fulfil your desire to possess a masterpiece. (Please add in the website – www.khazanagroup.com)
About Elevate X:
At Elevate X, we take a step further and put our finesse to test by customizing each concept to the likes of our customer. With every project, our endeavour is to breathe pure aesthetic pleasure into the canvas of an empty enclosure. We let their living space become an embodiment of their respective personalities. Our collection seamlessly integrates the vibrant essence of our global brand partners, while weaving in a medley of luxury, modern structure and art. (Please add in the website – www.theelevate.in)