Pernod Ricard India introduces Martell VS Single Distillery to the Indian marketing replacing Martell VS. In comparison to Martell VS, it is more smooth & fruity, and less spicy. The innovative Martell VS Distillery design reinvents the traditional cognac ‘montre’ in a bold new contemporary look. The new launch Martell VS Single Distillery is crafted from spirits drawn from a single distillation source for a richer, more intense expression of the Martell distillation style. Its taste delivers an easy, smooth and fruity blend, with plum, apricot & candied lemon aromas which is luscious, round & sweet on the palate. Martell VS Single Distillery is also the perfect cognac for cocktails.Martell VS Single Distillery is available across 5 Star Hotels, premium restaurants & liquor stores across cities.
Martell® is the oldest of the great cognac houses, founded by Jean Martell in 1715 at the height of the French art de vivre, with three pillars of gastronomy, taste, and craftsmanship which remain intrinsic to the Martell® vision today. For 300 years, the Martell® House showed a vivid exploration spirit in cognac making, also launching greatly disruptive products through new blends, new designs and even new cognac territories. Martell® double-distils exclusive wines that have been cleared of all sediments, revealing the luscious fruit aromas and finesse that are our hallmarks.
About Pernod Ricard
Pernod Ricard is the world’s no. 2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralized organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.