Purina a leading pet care company has expanded its portfolio in India by introducing its flagship and billionaire brand PRO PLAN in the super-premium pet food segment. PRO PLAN, a three decade old brand is developed by PURINA vets, food scientists and nutritionists and offers highly nutritious products for different life stages and breed sizes of dogs. One of the highlights in the India portfolio is PRO PLAN PUPPY with colostrum (found in their mother’s milk), a ground breaking innovation which is proven to enhance immune response and a stronger response to vaccine in puppies.The Indian pet food category represents a huge potential with estimated 19 million pets and is expected to double in value over the next five years. There is an increasing awareness about pet nutrition largely driven by increasing digitization making it easier to gain knowledge across the country.Commenting on the launch, Mr. Varindra Sewak, Managing Director, PURINA PetCare India Pvt. Ltd, said, “We are very pleased to bring PURINA PRO PLAN to our discerning Indian consumers. We successfully launched PURINA SUPERCOAT in Specialist Channel earlier this year and now we launch PRO PLAN with the proposition of “nutrition that performs” to target the super-premium segment. The product roll out is in line with our endeavor to offer our consumers with the best nutrition across key price segments.”Purina PetCare believes that pets and people are better together and is committed to helping pets live longer, happier and healthier lives through proper nutrition and care. For almost 120 years, Purina has been one of the pioneers in providing nutritious and palatable products made to the highest standards of quality and safety. Purina scientists also led a 14 year study on the lifespan of dogs established that dogs fed to a lean body condition had a median life span which is 15% longer and were considerably healthier than their littermates. This reiterates the need for the right pet food for puppies and their holistic well-being.