Updated on Jul 16, 2019 22:04:56



NITI Aayog signs on Sushant Singh Rajput to promote the Women Entrepreneurship Platform (WEP)

Actor turned entrepreneur to support NITI’s initiative for women entrepreneurs, to fund women-lled startups; encourage use of BHIM

Web Admin

Web Admin

5 Dariya News

New Delhi , 25 May 2018

NITI Aayog today announced the signing of a Statement of Intent (SoI) with noted media personality and entrepreneur Shri Sushant Singh Rajput, to  collaborate and support  NITI’s flagship initiative, the Women Entrepreneurship Platform (WEP).The agreement was signed in the presence of Shri  Amitabh Kant, CEO, NITI Aayog by Ms Anna Roy, Adviser (Industry), NITI Aayog and Shri Sushant Singh Rajput.“NITI Aayog has always emphasised  the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his  work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP,  which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial  ecosystem for the women of the country”, said Shri Amitabh Kant, highlighting the importance of including young role-models in popularizing government  initiatives.Shri Sushant Singh Rajput and Shri Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus  of Rs. 20 crore, which shall be invested in start-ups established by women entrepreneurs.

Commenting on his association with NITI Aayog, Shri Sushant Singh Rajput said, “I am honoured to be associated with NITI Aayog and be a part of  India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women  Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app - BHIM.  As a brand ambassador, it  gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”Shri Rajput will also be promoting NITI Aayog’s  digital payments campaign which looks towards transforming India into a less-cash economy. The actor will endorse the Women Entrepreneurship  Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI  Aayog.He would also be supporting NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and  Entrepreneurship’ and whose nominations are currently ongoing.With a collective vision of empowering people and communities, this partnership will  see NITI Aayog and Sushant Singh Rajput work together to emphasize the Government’s commitment towards building an inclusive, digitally- empowered, entrepreneurial India.

About the WEP:

NITI Aayog’s Women Entrepreneurship Platform (WEP) was launched on March 8, 2018 on the occasion of the International Women’s Day. The  initiative is aimed at building an ecosystem for women across India to realize their entrepreneurial aspirations, scale-up innovative initiatives and  chalk-out sustainable, long-term strategies for their businesses. It aims to power a vibrant entrepreneurial ecosystem through an enabling network of  industry collaborations, partnerships, mentors and peer-to-peer connect.For registrations and more information, visit https://www.wep.gov.in

About Innsaei Ventures Pvt Ltd. 

Innsaei Ventures Pvt. Ltd is co-founded by famous Bollywood actor Sushant Singh Rajput and serial entrepreneur Varun Mathur. Innsaei, an Icelandic  word for Intuition, stands for the convergence of intellectual property and emerging technologies that aim to bring significant socio-economic and  developmental changes in diverse segments. A first-of-its-kind venture in the Indian market; the launch of Innsaei is an endeavour to tap the growing  Intellectual Property ownership market, in India followed by global markets. Innsaei caters to four primary segments: Content and Communication,  Health and Holistic Wellness, Education and Learning and Business Incubation powered by emerging technologies from the realms of Augmented  Reality and Virtual Reality, 3D Printing, Artificial Intelligence, Machine Learning etc.Website Link: http://oninnsaei.com/


Tags: NITI Aayog , Bollywood



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