Bollywood Icon Shah Rukh Khan dons the avatar of an expert guide as he urges customers to #StartWithTheExpert for India’s leading sanitaryware brand Hindware’s new TVC campaign. Through the television commercial, Hindware communicates its philosophy of being the Expert Companion in helping consumers make their dream bathrooms.Mr. Sandip Somany, VCMD, HSIL Limited said, “As a brand, with close to 6 decades of experience, Hindware has gathered extensive understanding of the consumer needs and have harnessed it to offer products and services which fulfill not just the rationale but the emotional needs of the consumers.”“Our series of four television commercials reinforces our commitment to provide high-quality bath solutions and expert advice to Indian consumers to assist them in creating their dream bathrooms.” he added.Mr. Manish Bhatia, President BPD added, “This campaign will be amongst the largest in the industry so far and in keeping with times it will be a 360 degree campaign activating all touch points like airports, television, cinemas and internet. We intend to cement our position as 1st brand of choice for any Indian who wants to make their dream bathroom come alive. All they have to do is to start with the expert; come to Hindware”. “I share a great relationship with Hindware and admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences”, said brand ambassador Shah Rukh Khan.
CONCEPT NOTE
The film successfully captures the real journey that two couples go through during their journey in designing their dream bathroom. Narrated by Shah Rukh Khan, TVC takes us through two routes that different customers take to renovate their bathrooms. While one customer undertakes the project based on the examples present in the magazines and other’s sources, the other customer turns to Hindware for expert advice. When the renovation is complete, the customer who sought Hindware’s advice ends up with an extremely stylish and well-coordinated ‘dream bathroom’, while the other customer ends up with a ‘bathroom from hell’. The TVC ends with Shah Rukh Khan urging the customers to ‘Start with the Expert’ today.