TRA Research, a part of the Comniscient Group, and also the publishers of the Brand Trust Report, has organised the Trust Conference 2017, for the second year in a row, themed around “Building Brands to Last”, on 18th August, 2017, at the ITC Maratha, Mumbai. The Conference is an important business event exclusively for CXOs of various brands who have the potential to transform the brand world and make an impact through the decisions they take. Industry stalwarts who will discuss and debate the issue to thresh out the importance of Brand Trust include Abhishek Lodha (MD, Lodha Group), Sandeep Murthy (Partner, Lightbox), Ashish Bhasin (Chairman & CEO South Asia, Dentsu Aegis Network), A. Vaidheesh (VP South Asia & MD, India GSK Pharmaceutical), Viral Jani (Head of Entertainment & TV Partnerships, Twitter India), Aditya Kanthy(Group MD, DDB Mudra) and Shashi Sinha (CEO, Laqshya Hyderabad Airport Media (LHAMPL), Laqshya Media Group).“Brand Trust is the most important item in the marketer’s arsenal, especially in times when we have an information overload and source credibility issues. The Trust Conference 2017 is an important platform for brands to revitalize the complex topic of Brand Trust, which is an ever-persistent issue today. We hope that the event will enable active participation among industry leaders of myriad backgrounds and help them in their Trust voyage. The Conference last year generated a good exchange of ideas with over 180 CXOs who attended the event,” said N. Chandramouli, CEO, TRA Research.
About the Trust Conference 2017
Trust, a deeply rooted element, is the core reason behind the longevity of brands. The strategy of navigating this dynamic element in today’s complex market is not easy. Trust gets built over time with the repetition of “expected outcomes”, building confidence in the brand relationship. When the environment is unstructured and ambiguous, brands often struggle to come to grips with a unifying strategy. Trust is the force that binds brands to their ecosystem, helping shape its identity and building relationships. Without building, maintaining, or refurbishing trust constantly, brands will invariably weaken, wither, or even fade. Themed around Building Brands to Last, the Trust Conference 2017 is a platform to shed light on factors that are redefining business today and will explore the issues revolving around trust.
About TRA Research (Formerly Trust Research Advisory)
TRA Research, a Comniscient Group company, is an actionable insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. TRA Research was conceived in 2008 to decipher, analyze, and measure Brand Trust, to make it universally understood and easily applicable. TRA Research conducts primary research with consumers and other stakeholders to assist business decisions and give brands insights on solutions to consumer behaviour. TRA Research provides Competitive Intelligence Reports mined from its 15 million data-points on brand intangibles of 20,000 brands, and also undertakes custom-made studies for brands. TRA Research is the publisher of The Brand Trust Report, India's Most Attractive Brands, and India’s Most Trusted Educational Institutes