The most coveted and distinguished award of the country, Filmfare is back, with the 64th edition of Jio Filmfare Awards South 2017, to recognize the best of films in South that hit the silver screen last year. Renowned actor, Dhanush along with Filmfare Editor, Mr. Jitesh Pillai, marked Filmfare’s 64th year of commemorating and acknowledging the South film fraternity by lighting the ceremonial lamp at Reliance Digital store at Kilpauk Chennai.The main ceremony of the 64th edition of Jio Filmfare Awards South 2017 is slated to take place on June 17th at HICC Novotel in Hyderabad and promises to be a grand affair.The film fraternity in the South has entertained the audiences for more than a decade, and has marked their presence in the hearts of the audience from across the globe. The spell-binding music, striking visuals and exceptional treasure of hidden talents, are some of the defining features that the South film industry boasts of. Legendary artist like Rajnikanth the biggest asset to the film fraternity as well as actors such as Kamal Hassan , Dhanush, Prabhas, Ram Charan, Rana Daggubati and many others, have time and again featured in Hindi films as well. Filmfare has provided these ace actors a platform to reach out to a greater set of audiences, thereby helping them to further showcase their exceptional skill set.
Commenting on the announcement of JIO Filmfare awards South 2017, spokesperson from JIO said, "“We are happy to present the JIO Filmfare Awards South 2017. Presented by Jio, the Filmfare Awards South 2017 will honor the cinematic excellence from southern India and Jio will help to showcase this in a variety of digital ways. Jio is bringing transformational changes in the Indian digital services space to enable a Digital Life for 1.2 billion Indians and this association is consistent with Jio’s mission to celebrate the diversity and richness of Indian cinema.“Commenting on JIO Filmfare's 64th edition of their South awards, Editor Jitesh Pillai said, “The South industry has changed the way we perceive Indian cinema at a global level. From the striking visuals to the extraordinary and gripping stories, the South industry has played an imperative part in taking the Indian cinema a notch higher. The Filmfare awards are a small step towards acknowledging the fraternity for their remarkable contribution over the years.”Actor Dhanush who graced the occasion by lighting the ceremonial lamp, said, “Filmfare is prestigious. It encourages talent to give their best. I am fortunate to have won Filmfare in the past. We look forward for Filmfare Awards every year even though we don't win. Our relationship with Filmfare and Mr.Jitesh Pillai is special. I wish all the very best for this year's Filmfare Awards”