‘Do you like this?’, ‘what do you think?’…simple sentences, yet, designed to empower. Empower through the power of choice! This Women’s Day, ORRA presents custom crafted jewellery for women, an ode to their beautiful and unique choices, making them who they are!To make this women’s day special and like no other, ORRA presents a specially curated range of rings, earrings and pendants, where customers can choose from a host of designs exactly how they would like their personalized piece to be! Moving beyond design, they are also given the option of selecting their metal colour, diamond cut, clarity and colour and carat.Speaking on the launch of the customization platform, Mr. Vijay Jain (CEO and Director – ORRA) says, “We at ORRA have always believed in empowering our customers through the power of choice and International Women’s Day is a great day to celebrate this! We have taken a small step in the direction of bespoke jewellery with a quick turnaround time which is uncommon in the industry. Consumers have always been driven by how they relate to a product and by allowing personalization in jewellery we are enabling them to see a part of themselves in the product. In a bid to create further engagement for the consumer, our website offers a live demonstration of the final look of the product which consumers can receive within just a few days of placing their order.”
About ORRA:
ORRA is one of India's finest jewellery retail chains, having spread its glow with 33 stores across 24 cities. It has been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York.ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries year old legacy of jewellery-making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22kt gold jewellery in select 17 stores makes ORRA a full service jeweller, offering its customers a feel of the best designs and a total shopping experience. Solitaires are available in varied cuts and sizes. Innovation is the key to success and is proven right with the introduction of the ORRA Crown Star, a 73 facet solitaire v/s the regular 57 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance.