Toyota Kirloskar Motor launches the New Dual Tone Etios Liva, Safe Hatch with Smart Looks

5 Dariya News

Bengaluru , 07 Feb 2017

Toyota Kirloskar Motor (TKM) today announced the launch of the new Dual-Tone Etios Liva with eye-catching dual tone design, unmatched safety standards and a host of exciting features. Loaded with style and substance “The New Dual Tone Etios Liva” has been meticulously designed keeping in mind the modern taste of Indian customers. The sporty Roof Spoiler, new dual-tone painted contrast roof and pillars, bold front grille with black finish, Chrome Fog Lamp Bezels, Electrically Foldable ORVMs and Diamond Cut Alloy Wheels gives it a bold look and enhances the style quotient.The Best-in-Class Cabin Space, Piano Black Finish Instrument Panel, Optitron Combimeter Rear Removable Headrests, Adjustable Front Headrest, 3D Textured Seat Fabric assures a pleasant and comfortable drive with family. Etios Liva sets a benchmark with unmatched safety features including dual SRS airbags, advanced standardized Anti-Lock Braking System (ABS) and Electronic Brake-force Distribution (EBD) across all grades. All these combined features make it a safe, reliable, and without doubt, the most sensible choice for buyers.
New ISOFIX child seat locks for all models and all grades additionally ensure safety of children.Sharing his thoughts on the new offering, Mr. N. Raja, Director & Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd said “We are delighted to present to you the “The New Dual-Tone Etios Liva” with stylish dual tone exterior, best safety features and bold design. Toyota Kirloskar Motor believes in constant innovation to upgrade its products and offer the best features to its customers. It is with this underlying philosophy that Toyota has come a long way with the Etios series.  We had introduced our first dual tone Etios during the festive season in the year 2015 which had received overwhelming response.  Later during September 2016, we had introduced the Platinum Etios and Liva catering to the changing taste of Indian customers, setting new standards of safety, dependability, quality and performance. “The new generation Dual-Tone Etios Liva” is a whole package with the best in class safety features, fuel efficiency, space, stylish looks, quality and performance. It sets a benchmark in safety with standardized dual air bags and Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all grades which is the first in the industry. New ISOFIX child seat locks for all models and all grades has been added to ensure safety of children. We are confident that Indian customers will appreciate the most trendiest hatchback in town”.  He further added.
In a quest to offer the experience of a “real sedan” in the mass segment, Toyota Kirloskar Motor showcased the Etios at the 2010 Delhi Auto Expo and launched the car a year later. The hatchback model- Etios Liva, which was launched in June 2011 marked Toyota’s much-awaited entry into the fiercely contested Indian small car segment where price and affordability are crucial. Toyota surged its way into this segment with one of the most spacious hatchbacks making it a true family car. The last addition to the Etios family extending beyond Etios sedan and Etios Liva was the Toyota Etios Cross which was launched in February 2014. The Etios Cross is well appreciated by customers looking for a sporty appeal. It is a product that satisfies their love for compact SUVs and crossovers.   Ever since its launch (Sep ’16), the Platinum Etios has been growing steadily registering a growth of 7% in the last quarter of 2016.Toyota Kirloskar Motor known for its safety emphasis has constantly worked towards developing better technology to provide enhanced safety.  Testament to its position as one of the segment leaders in terms of passenger safety, the Etios was presented with the coveted 4 Stars in Global NCAP Crash Test adult occupant safety for the year 2016.The New Dual Tone Etios Liva is available in 3 colors: Ultramarine Blue, Vermilion Red, Super White.
 

Company name

Toyota Kirloskar Motor Private Limited
Equity participation
TMC: 89%, Kirloskar Group: 11%
Number of employees
Approx. 7, 000 +
Land area
Approx. 432 acres (approx.1,700,000 m2)
Building area
74,000 m2
Total Installed Production capacity
Upto 3,10,000 units
 
Overview of TKM 1st Plant:
 
Established

October 1997 (start of production: December 1999)
Location
Bidadi
Products
Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity
Upto 1,00,000 units
 
Overview of TKM 2nd Plant:
 
Start of Production
December 2010
Location
On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products
Corolla Altis, Etios, EtiosLiva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity
Upto 2,10,000 units