NEXA JOURNEYS ON ASIAN HIGHWAY 1’, is one-of-a-kind travel show that brings together an exclusive partnership between NEXA, symbolic for new experiences and Worldwide Media, a leading lifestyle and entertainment company. The property will be supported by marketing partners Lonely Planet Magazine India and Top Gear Magazine India.The latest buzz amongst motoring communities & adventure travel junkies is the Asian Highway 1 (AH1) that connects New Delhi to Bangkok via Myanmar. A less explored territory which has raised curiosity amongst the discerning travellers keen to take up the journey on the ultimate cross country road trip.Identifying the travellers for this epic road trip began with choosing five passions viz. acting, cooking, photography, singing and writing. Basis this, five celebrities were chosen, who associated strongly with these passions in their life. Entries were then invited from across India to select five interesting personalities who will accompany the five celebrities through this journey.Commenting on the initiative Mr. Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd. said:“NEXA is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. NEXA Journeys on AH1 by S-Cross aims to provide a new exclusive experience of cross-border traveling on astounding routes. This journey is going to be both, exciting and inspiring. ”
Commenting on WWM’s foray in to television content, Deepak Lamba, CEO- Worldwide Media said,“The series marks WWM’s foray into television production, our aim is to provide holistic branding and marketing solutions to brands we work with, in NEXA we found the ideal partners, to co-create a unique propertythrough cutting-edge content. Nexa Journeys on Asian Highway 1’ is truly experiential in its form, and tick marks all the relevant boxes to reinforce the new age phenomenon of content marketing. Our portfolio brands Top Gear Magazine India and Lonely Planet Magazine India are on board as marketing partners and they already have a strong credibility in the auto and travel space which will reflect in the show’’.The journey of a lifetime for these 10 people will commence from Delhi, as they travel through UP to Varanasi, exploring the treasure trove of culture the oldest city in the world has to offer. Crossing Jorhat in Assam they visit the serene tea gardens as they continue to Majuli the biggest river island in the world situated in the Brahmaputra. Here they experience the unique culture of the locals, travelling on-board ferries which are a way of life on this island.
Moving on further to Kohima, a hilly district in Nagaland, they discover the indigenous tribes, their music and the matriarchal society characteristic to most north eastern states. From here their next stop would be Manipur to witness the border town of Moreh, located on the India-Myanmar border in the Chandel district, which ignites a sense of patriotism amongst the travellers. As the borders of India are crossed, they move to Bagan in Myanmar known for the Bagan Archaeological Area, where more than 2,000 Buddhist monuments tower over the pristine green plains, this also gives our travellers a peak into the Buddhist culture. In the final leg of the trip, the ten chosen ones begin their journey from Myanmar to Bangkok in Thailand which marks the completion of this epic journey.10 travellers, 4325 kilometres, 3 nations, one long road trip, here it’s not about the destination but about the journey, experiencing the new, the different and the diverse, exactly what this road trip offers.